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No Carcass Like That of a Fishel White Plymouth Rock 




t; 



U. R. Fishel 



kHE breeding of 
poultry presents 
a better oppor- 
tunity to combine 
pleasure and profit 
than can be found in 
any other safe and 
sane occupation. It 
gives the business man 
something to divert 
his attention from the 
cares of large transactions; the shop worker 
finds in it a source of pleasant recreation, 
while it adds to the comforts of his home and 
reduces his expenses; the professional man 
can get away from his profession and get in 
touch with nature while caring for his fowls; 
the old man who has given into younger 
hands the larger activities of life can find 
in poultry something to give him an occu- 
pation and prevent him from feeling that 
life is a dull affair after all his years of en- 
deavor in other fields; the boy whose activi- 



ties need some safe outlet can be given a 
flock of poultry and thus be bred to habits 
of profitable industry while finding amuse- 
ment with a flock of hens, and saving him 
from seeking other and much worse things 
through which to manifest his surplus vi- 
tality; the invalid who is not capable of hard 
work, but feels that he would be glad to 
have some fixed task to help him pass away 
the dull hours, will find in the care of poul- 
try exactly what he needs. 

All these may find poultry interesting, 
pleasure-producing and profitable, merely as 
a diversion from the larger or less interesting 
duties of life. Poultry keeping offers a field 
for experiment, for developing skill, for 
studying nature or for passing pleasantly 
hours which otherwise might drag for lack 
of a pleasant pastime or diversion. 

In poultry keeping the practical man 
finds a way to develop his ideas in a way 
that will not only benefit himself but add to 



the general fund of knowledge. He who 
studies poultry has an opportunity to study 
the science of breeding, feeding, and mat- 
ing in a way which may be applied to 
these phases of livestock breeding anywhere 
by anyone. 

If the poultry keeper happens to be 
of an artistic tem- 
perament he finds in 
breeding poultry, 
living, and really in- 
telligent mediums 
on which to try his 
skill. He does more 
than paint a picture 
or chisel out a sta- 
tue in cold and un- 
responsive stone. 
He deals with life 
and makes pictures 
which live, and 
more, whose eyes 
see, whose ears hear 
and all this in colors 
such as no artist ever 
was able to lay on 
canvas, be he ever 
so skillful. No man 
ever succeeded in 
painting the red of 
a cock's comb as it 
is seen in a healthy 
fowl, no pigment 
gives the sparkle 
that is found in the 
eye of a bird, no 
brush so dainty or 
so well handled that it could be used to 
paint a single feather as it appears on the 
commonest fowl. The poultry breeder deals 
with a pigment which can never be put on a 
palette and spread with a brush. He is at 
once painter and sculptor because by his 
skill he builds the shape of his favorite fowls 
and gives them color in plumage, comb and 




wattles, legs and toes. There can be no 
greater pleasure for those who love animate 
nature, who seek the pleasure that comes 
from seeing our dependents grow and mature 
under our ministrations, than comes to the 
man or woman who takes a setting of 
eggs and cares for them until they have 
been hatched and 
the young have 
grown to mature 
perfection. 

The beauty of it 
all is that this work 
does not require ex- 
tended space or 
large capital. It may 
be carried on during 
the idle hours of 
morning and even- 
ing in a space so 
limited that it could 
be used for no other 
useful purpose. The 
capital required is 
so small that any 
one may take up the 
work and carry it to 
a successful com- 
pletion, and by this 
we mean that the 
breeding of poultry 
of high quality may 
be followed as suc- 
cessfully in the back 
yard of a city lot as 
on the largest farm. 
The only difference 
between the "back-yard" poultry breed- 
er and the most extensive poultry man in the 
country is simply one of degree. The one is 
likely to take up poultry breeding as a matter 
of pleasure alone, leaving the matter of profit 
aside as the merest incidental, while the other 
may breed poultry extensively because it is 
the most profitable and pleasant industry that 




Page Four 



he can take up. The "backward" poultry- 
man has exactly as good an opportunity to 
breed fowls to the greatest possible perfection 
as has the man who rears them by the thous- 
and. It is a well-known fact that some of 
our most successful exhibitors of poultry 
breed but a few fowls and keep these 
solely because of 
the pleasure they 
may get from them. 

Another thing: 
Poultry may be bred 
in any part of the 
country with per- 
fect success. This 
opens the industry 
to anyone anywhere 
who is seeking re- 
creation combined 
with profit, for it is 
hardly possible to 
breed fowls of any 
kind without receiv- 
ing some benefit 
from them in the 
way of profit and he 
who selects from 
the best known 
strains of pure-bred 
fowls and breeds 
them carefully, (as 
he will breed them 
if he seeks pleasure 
first) will surely find 
that they are a profit- 
able investment. 

That poultry 
breeding is a source of pleasure to 
which many men and women turn, we have 
only to mention the fact that a great sugar 
broker of New York City, a man who buys 
and sells sugar by the shipload, has a fashion 
of leaving his office at five every afternoon 
and going to his home, where he ceases to be 
the man of large transactions and becomes 




an enthusiastic poultryman, spending most of 
his working hours outside of office hours in 
his poultry yard, in which there is less than 
one-third of an acre. Another man, a great 
corporation lawyer, keeps fowls and cares for 
them with his own hands, and who shall say 
how many verdict-compelling arguments 
have been perfected 
while this man has 
been watching his 
fowls and admiring 
them, away from 
the rush and roar of 
his city office? An- 
other man who 
rules the destinies 
of a great railway 
system is never hap- 
pier than when he 
can forget stocks 
and bonds and the 
shifting of market 
values and get out 
among his hens at 
the end of the day. 
A woman whose 
whole time seem- 
ingly is taken up 
with her social du- 
ties renews her vi- 
tality and gets real 
rest by taking care 
of her fowls at her 
house just outside 
the limits of one of 
our great cities. A 
manufacturer whose 
production runs into the millions and 
whose goods are found in every town and 
hamlet in the country, will turn away 
from his desk with a sigh of relief to talk 
chicken to any poultryman who chances to 
visit him. We have seen a broker desert the 
floor of the exchange where he trades in 
large amounts every day with the remark 




Page Five 



that "he could take but a few minutes to talk 
about his fowls," and then forget business for 
two hours, because the most pleasant part of 
his life is talking about his birds and telling 
what he plans to do with them. It is good for 
any man or woman to get away from the 
humdrum and routine of every day for a 
little while at frequent intervals and breeding 
poultry offers exactly what is needed to ab- 
sorb the attention and give mind and body a 
real rest. Idleness is not rest as long as the 
mind continues to run along the channels 
of business, and the business man, the man 
whose regular occupation is monotonous, 



stock industry. The products of the poultry 
yard are always in demand at prices that are 
profitable to the producer. There is no place 
so remote, no neighborhood so far from 
markets that eggs and poultry are not in de- 
mand. The poultryman need not wait six 
months or a year for his profits. Once he is 
started and he has eggs or poultry, or both, 
for sale at least every week in the year. He 
need not wait to realize on his investment or 
get paid for his labor until some later time. 
No matter where he is or what time in the 
week he offers his products for sale a buyer 
stands ready to take them in any quantity 




Such a Flock a Pleasure to Own and Profitable to Keep 



will forget his business while caring for his 
poultry, and both mind and body will be 
rested and refreshed. 

These are a few of the pleasure-produc- 
ing phases of the poultry business, only a 
few, for the keeping of poultry has an almost 
infinite possibility in this direction because it 
is a business which varies with every hour 
and constantly presents some new diversion 
or cause for study. 

As a business from which to derive profit 
poultry keeping is adapted to the capacity of 
everyone and the financial ability of every- 
one. The keeping of poultry is without 
doubt the most profitable branch of our live- 



and ask for more, and still more. Further, 
the poultry breeder can make a very good 
estimate as to the prices he will receive, as 
prices run about the same level for the same 
months year after year, with the favorable 
exception that poultry products have been 
rising regularly year after year for the last 
ten years, which means that production has 
fallen behind consumption and the increased 
demand has increased prices. 

Given the same amount invested, the 
same attention, the same business ability and 
the same place of operations, the poultry 
keeper will realize a larger return for his 
labor, expense and investment than can be 



Page Six 



realized in any other legitimate and respect- 
able business. The work is not hard and as 
we have tried to point out, it carries with it 
many pleasant features which make it still 
lighter, for we all know that cheerfulness 
lightens labor and the poultryman has more 
reason to be cheerful than almost any other 
man, because his profits do not depend on 
the season, the weather, or the financial con- 
dition of the country. The winds may blow 
high or blow low as far as the poultryman is 
concerned. People must eat and he supplies 
food products which are in universal use. 
He need not fear droughts or hail storms, 
wars nor rumors of war. His business is safe 
and profitable no matter what may come to 
other lines of human endeavor. 

The great question is as to the breed to 
select. For all purposes, whether it be to 
bring pleasure or to produce profit, there is 
no variety which equals the White Plymouth 
Rocks. This is true not because it is set 
down here as the dictum of one lover of 
poultry, but because more people who are 
seeking profit and pleasure in poultry breed- 
ing — pure-bred poultry — are coming to breed 
White Plymouth Rocks than are taking up 
any other breed. This is proved by the re- 
ports of the shows, by inspecting market 
stands or by driving through any parts of the 
country and noting the varieties of fowls kept. 

There are sound reasons why the White 
Plymouth Rocks have become the great favor- 
ite of the poultry keepers of this country. It 
is the ideal market fowl, thick and wide of 



breast, heavy of thigh, firm and fine of flesh. 
No more palatable dish can be placed on a 
table than a White Plymouth of any age with 
its fine-flavored, sweet and palatable flesh. 
The White Plymouth Rock as a table fowl 
shows flesh among the fibres of which will be 
found tiny globules of fat. When the fowl is 
cooked the fat globules melt, leaving the 
flesh tender, juicy and toothsome. This is 
not an accident. The White Plymouth Rocks 
have been bred with the table in view since 
their first introduction. 

With its good qualities as a table fowl it 
carries the ideal shape of the egg producer. 
The long deep body, great heart room, show- 
ing great vitality, and large capacity for di- 
gestion, broad and deep at the rear, strong of 
limb and alert of eye, no fowl could better 
represent the laying type than the White 
Plymouth Rock. 

With its table qualities and laying ca- 
pacity the White Plymouth Rock combines 
what a cattle breeder would call "good feed- 
ing" qualities. That is, its abounding vitality 
enables it to digest its feed perfectly and thus 
make the best possible use of all it consumes, 
whether it be used in making eggs or build- 
ing up bone and flesh to delight the market 
man and the cook when its career as a layer 
is ended and it meets the common fate of all 
fowls. 

As a fancy fowl the White Plymouth 
Rock takes a distinct lead ahead of any or 
all other varieties. More White Plymouth 
Rocks are found in the big shows than can 



**^ ■%****** 



Page Seven 




Looking Down Scratching Shed Row at "Fishelton" 



be found of any other one variety, because 
fanciers have found that the demand for 
White Plymouth Rocks of high standard 
quality has gone beyond the demand for 
other varieties and they take up this variety 
in order to meet the demand. 

The poultry keeper who takes White 
Plymouth Rocks as his specialty and starts 
with the right kind of stock need not fear 
that he will lack buyers. Other varieties 
are boomed and praised by their enthusiastic 
admirers, but the White Plymouth Rocks 
have outlived this artificial support and have 
steadily progressed in spite of all the tricks 
of the trade which have been used to boom 
varieties both younger and older, and today 



stands the leader, the ideal of American 
fanciers, producing more poultry, more eggs 
and more money, labor and expense consid- 
ered, than any other breed in the world. 
The producer of White Plymouth Rocks of 
high standard quality realizes higher prices 
on an average than the producer of any 
other fowl, no matter what its name or pedi- 
gree, because it commands a better price and 
produces a larger percentage of high-quality 
chicks than any other variety in the standard 
of perfection — bar none. 

These things are true not because we say 
them, but because they are down in so many 
words the unspoken verdict of thousands of 
admirers of this great American variety. 




Page Eight 




iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiii mum iiiiiiiiiiiiiiiiiiiiiiii il^ iiiil iiiiiiiiiii ini iiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiii 

■ ^ 1 

^AAT VARIETY" /" FOVLTRy" 

is the mo^i profiiaLle 



MEM 



T 1 
I 



<HERE is no doubt 
but what we are all 
convinced of the 
fact that the rearing of 
poultry is profitable, also 
that there is nothing that will 
give one as much pleasure. 
Being convinced that the rear- 
ing of poultry is a pleasure 
and is profitable, the first 
question we ask ourselves is 
what variety of poultry is 
the most profitable. 
There are as we all know 
many different varieties 
of fancy poultry and it 
seems that most every 
one that takes up the 
rearing of poultry is anx- 
ious to try every variety 
or at least several varie- 
ties. This is one of the 
pitfalls in the poultry 
business that has wreck- 
ed many a person. One 
variety of chickens and 
ducks is enough to take 
one's time, and to suc- 
cessfully breed good 
birds one need not have, in fact, must not 
have but one variety. 

The writer some thirty years ago, like 
most every one else, supposed that to make 
a success of the poultry business must breed 
several varieties. We had Plymouth Rocks, 
Leghorns, Brahmas, Cochins, Wyandottes, 
Games, in fact, about everything in the 
poultry line. The result was our breeders 
would get together (no matter how closely 
they were watched), and at the end of 
the season a lot of birds, but no one 





variety we could see 
much improvement in. 
After a few years of this 
kind of work we were 
convinced that to make 
rearing of poultry a pleasure 
and at the same time profit- 
able we must select one va- 
riety of fowl, and having had 
several years' experience 
with all varieties we have 
found with them that none 

appealed to us as did 
White Plymouth Rocks. 
The good size of the 
fowl, the beautiful snow- 
white plumage, the rich 
red head, combs and 
wattle, with the rich yel- 
low shanks made a com- 
bination that no other 
fowl possessed, therefore, 
we adopted this variety 
of fowl and the results 
obtained from them is 
surely convincing proof 
to you, my dear reader, 
that no fowl can or will 
give you the results in 
every way as will White Plymouth Rocks. 
I am confident of the fact that "Fishelton" 
could never have been the Poultry Plant it 
is to-day had any other variety of fowls 
been selected. When you have the combi- 
nation of beauty and profit you are sure of 
success. Why then experiment with other 
varieties when you can take up White Ply- 
mouth Rocks, a fowl that has proven itself 
to be "THE MOST BEAUTIFUL AND 
PROFITABLE" for the novice as well as 
for the experienced fancier? 



Page Nine 




JLAJTAMHtf*- APS- 



Page Ten 




I^^Bm 



TAE POVLTRY" BUSINESS 

as vCg Kav'e found ii 



11 




'HEN a mere boy ten 
years old, or in the year 
1876, I owned my first 
poultry. A neighbor lady had a pair of old- 
fashioned spangled, or rather speckled ban- 
tams. At that time we called them "speck- 
led" bantams. I fell in love with these pretty 
little fowls and worried the life out of the 
lady until she sold me a sitting of those ban- 
tam eggs. From these eggs I started in the 
poultry business. My father was running a 
hotel at that time and I had quite a nice trade 
with the traveling men, selling them ban- 
tams for their children. The price realized 
was one dollar and fifty cents a pair. 

I carried on this bantam business for four 
years, in the meantime changing from the 
common bantams to the Black Breasted Red 
Game Bantams, and I must say I had a beau- 
tiful lot of these fowls. 

Not having money enough to buy more 
poultry, and having carefully read every 
poultry journal I could obtain, I became in- 
fatuated with the Brown Leghorn, and in the 




year 1880 I took my buck-saw 
and sawed wood, securing a dol- 
lar, with which I bought a sit- 
ting of Brown Leghorn eggs. The eggs 
reached me in good shape and I had one of 
my mother's best old hens on a good nest 
waiting for them. I placed the eggs under 
the hen and watched her carefully every 
hour in the day to see that she was attending 
to her duties. Food and water were kept by 
her nest, so she had no cause to not attend 
strictly to business. 

I remember to this moment the beauti- 
ful picture that met my eyes when I looked 
at the hen on the nineteenth day. She was 
sitting on her nest with a fringe of little 
striped heads all around her. I lost no time 
getting to the house to tell my mother of the 
beautiful sight, and when the chicks were 
taken off the next day I found every egg had 
hatched. I felt that I had a fortune in that 
lot of chicks, and by careful attention I 
reared every one of them to maturity. One 
of them, a pullet, grew up with a crooked 




Page Eleven 



back, so it was worthless, but the remaining 
birds were all good ones. 

I exhibited them at the county fair that 
fall and won second prize on a pair at our 
fair and first prize at several other county 
fairs. 

The next season I advertised — yes, re- 
member I advertised, and will say sold every 
bird I had to spare, which was but four. My 
advertisement cost $1.50 and I sold, if I re- 
member right, $8 worth of birds. I took $3 
of this and bought a male bird to head my 
pen the next season. At that time $3 was a 
large price for a chicken, and my folks 
thought their bov had lost what little sense 



land by J. C, so we had several varieties for 
one year. 

I soon saw that this was impossible, and 
I told my brother we must take one breed 
and put our time and work on it, as it was 
impossible to keep several breeds from "mix- 
ing," and we were not treating our custom- 
ers right by shipping out eggs that we were 
doubtful as to their being "right." 

It has often puzzled me how anyone can 
afford to buy stock or eggs of a breeder that 
has several breeds of fowls when they can go 
to a specialty breeder and feel assured, in 
fact know, that they get what they order. 

We decided to make a specialty of Black 




Line Bred Fishel White Plymouth Rocks, Mated for Production of 
Exhibition Specimens. 



he had when he paid $3 for a chicken and 
$1.50 for an advertisement. But I kept at it 
and am pleased to say the harder I worked 
with the chickens, the better I liked them, 
and the more money I spent for advertising 
the more returns I got. 

At last, in the year 1882, I went into 
partnership with my brother, J. C. Fishel, he 
being a married man and owning a tract of 
three and one-half acres of land. We de- 
cided to breed nearly every variety known, 
as most fellows do when they go into the 
poultry business. I agreed to do the work 
on the plant to offset the furnishing of the 



Langshans and discard every other fowl on 
the farm. For several years Fishel Bros.' 
Langshans were known throughout the 
United States as the best possible in this 
breed. 

When we bred but one breed we made 
money, and so can anyone that will take up 
one breed of fowls and push them, and es- 
pecially so, if this breed of foAvls is White 
Plymouth Rocks. 

Getting at the age where I felt I should 
get away from home, as most every boy has 
this idea in his head at a certain age, I se- 
cured a position in Alabama to manage a 



Page Twelve 



White Plymouth Chicks on Free Range at "Fishelton'' where they are Reared by the Thousands 



poultry farm. While I was away from home 
my brother sold out the entire stock of Lang- 
shans, and for the time being stopped breed- 
ing poultry. 

I returned home from the South, and 
with the assistance of my sister, I embarked 
in the hardware business, feeling that I had 
outgrown the poultry business and should 
get in the mercantile business. Where ninety 
persons out of every one hundred that enter 
the mercantile business make a failure of it, 
by close attention to business I made a suc- 
cess of it. 

While riding across the country one day 
I noticed a farm yard covered with white 
fowls. Immediately the chicken fever de- 
veloped worse than ever, and I could not 
resist the temptation to stop and ask if I 
could buy a pen of fowls. They told me 
they were White Plymouth Rocks, and I se- 
cured a pen of them, if I remember right, 
fifteen hens and an aged cock bird for $15. 

I took the fowls home, and at spare time, 
when home for my meals, I cared for the 
beautiful White Rocks. Always believing 
in advertising, I spent that season three dol- 
lars and fifty cents for a breeder's card in one 
of the leading poultry journals. I received 
for eggs and fowls from this advertisement 
over one hundred and fifty dollars. 

Being in business for a few years, this 
large return from so small an investment 
caused me to stop and figure. If I could do 
this well with poultry, why not spend more 
money advertising and secure equally as 
much more business. I did it, and soon my 



little side issue poultry business was making 
me more clear money than my mercantile 
business, with all its cares and worries. I in- 
creased my advertising; bred better White 
Plymouth Rocks, and more of them, until 
I was handling over one thousand birds a 
year on a tract of ground about eight rods 
square, this same tract containing our home, 
stable, etc. 

My White Plymouth Rocks at that time 
were making me more clear money than my 
mercantile business, so Mrs. Fishel and I de- 
cided to sell the mercantile business, buy us 
a farm, and go into the poultry business 
right. 

We bought a 120-acre farm, paying for 
same six thousand and five hundred dollars, 
that is, we paid one thousand (money earned 
from White Plymouth Rocks), and promised 
to pay the remaining fifty-five hundred dol- 
lars in yearly payments, which I am pleased 
to say has all been paid, another farm pur- 
chased, together with varied other interests 
and real estate in various states, and a little 
money left on hand with which to carry on 
the business. 

The first year on the farm we sold some- 
thing like two thousand White Plymouth 
Rocks. By hard work, close attention to busi- 
ness and with the help and guidance of our 
Creator, to whom we owe everything, we are 
pleased to say we are now selling over fif- 
teen thousand U. R. Fishel White Plymouth 
Rocks each year, they going to all parts of 
the world, and "Fishelton" is known as the 
largest Specialty Poultry Farm on the globe. 



■ 




Page Thirteen 




\$AITE PLVMOVTrt ROCK3 

^Ke mosi Leauii ful and profitable fowl ofiod&y 



ii mm 



K 



FTER BREEDING 

and rearing most 

all varieties of 

poultry, the writer some 

twenty years ago while 

driving in the country noticed 

the stable yard and adjoining 

fields of a prosperous farmer 

covered, so to speak, with 

beautiful white fowls. I 

stopped, and in talking about 

the fowls was informed they 

were White Plymouth Rocks. I at once 

bought a flock of fifteen hens and one male 

bird. But a few weeks had passed since se- 



swer is they are the most 

beautiful and profitable 

of all breeds. No fowl 

can adorn the lawn or 

fields of the farm as can 

White Plymouth Rocks. No 

fowls so becoming to the city 

or suburban home as White 

Plymouth Rocks. Astoinwhat 

way are they more profitable? 

There are no fowls that will 

produce as many large brown 

eggs as will the Fishel White Plymouth 

Rocks. Egg production has been our slogan 

for nearly twenty years, and today we are 





A Pen for the City Fancier 



curing these birds until I was convinced that 
the White Plymouth Rock was the best egg 
producer that I had ever owned. Their great 
egg-producing qualities added to their supe- 
rior table quality made them the more profit- 
able. I at once became so deeply interested 
in the breed that my whole time was devoted 
to them, and as a result there are today more 
White Plymouth Rocks reared and sold than 
any other fowl. 

Naturally you ask why more White Plym- 
outh Rocks than any other fowl. The an- 



proud to say the Fishel White Plymouth 
Rocks produce more eggs in a year than any 
other fowl. 

As a table fowl no breed has ever won 
the admiration of the leading poultry dealers 
as has White Plymouth Rocks. The broad, 
full breast, the long keel and the plump car- 
cass of this fowl has never been equaled. 
Owing to their quick and hardy growth, for 
broilers and roasters, the leading markets de- 
mand them. There is no fowl as beautiful 
and profitable as White Plymouth Rocks. 



Page Fourteen. 




By Far the Largest Specialty Poultry Farm in the World. 




I 



BELIEVE with the 
many illustrations 
of buildings, etc., 
shown in this catalog 
that but a brief pen 
picture is needed. 
"Fishelton" is a "col- 
ony house" plan poul- 
try farm. By that is 
Edward b. Fishei meant we do not use 

continuous houses. I admit the continuous 
house plan is a labor-saver, but the colony 
plan is a fowl-saver, and I have found it more 
profitable to save the fowls and pay out a 
little more for labor. With the colony plan 
there is no chance for an epidemic to go 
through your flocks. With the colony plan 
your fowls have unlimited range, always 
having the yards covered with a good grass 
sod. With the colony plan your birds are 
stronger, eggs more fertile and the vitality 



of the strain is made stronger in place of 
weaker. 

So often do we notice the breeder (who 
uses the continuous house plan with narrow, 
bare yards for his fowls) complaining of eggs 
not hatching, birds very weak, etc. I am 
thoroughly convinced that no breeder who 
desires to give to his customers strong, vigor- 
ous stock can do so under any other system. 

"Fishelton" proper contains 120 acres 
with an annex of 70 acres, making 190 acres 
of good rolling land. The poultry yards 
proper contain 33 acres, all of which is sur- 
rounded by five-foot netting fence. It would 
be well to note here that a five-foot fence is 
all that is needed to turn White Plymouth 
Rocks; in fact, I have had customers tell me 
they have yarded their birds with a three- 
foot netting. 

Fifteen acres of the 33 are used for breed- 
ing yards, the same being made nearly square, 




Page Fifteen 




'l's&;f*:;j 



nmnBBB 



believing a square yard better for poultry 
than a long narrow one. The cross fences 
are five feet high with a two-foot netting on 
the opposite side of the posts about six inches 
from the ground to prevent the male birds 
fighting. The 33 acres are all set out to fruit 
— apple, peach, cherry, pear and plum. I am 
pleased to say the income from the fruit trees 
will soon pay the running expenses of the 
farm, leaving the poultry income profit. 

Buildings 

As to buildings used to accommodate 
the several thousand White Plymouth Rocks 
reared and handled each year at Fishelton, I 
will endeavor to describe our system of 
housing, etc. 

We have an incubator cellar 58 by 
eighteen feet, in which is one ten thousand 
mammoth incubator and twenty small ma- 
chines. Above the incubator cellar is the 
brooder room where are located six Paradise 
brooders, egg room, etc. The brooder house 
is connected with the incubator cellar and is 
140 feet long by sixteen feet wide. At the 
east end we have a furnace room with wash 
room above, in which all our washing of 
exhibition birds is done. The main building 
of the brooder house is 123 feet long and is 
divided into pens eight feet wide. There is 
a passage-way of three feet at the rear of 
room, same being three feet deep. This pas- 
sage-way is so constructed that one can at- 
tend to brooder lamps with ease. The re- 
maining thirteen feet of floor space is divided 
as follows: eight feet of wooden floor on 
which are set the brooders or hovers. The 



remaining five feet is soil in which green 
food can be reared for the chicks. The 
brooder rooms are divided by a partition of 
an eight-inch plank with doors in each par- 
tition permitting the moving of chicks from 
one apartment to another without handling 
them. There is no doubt but what this sys- 
tem of brooding is a good one, as our death 
rate in chicks for the past few years has been 
very light indeed. The shipping house is 
sixteen by 100 feet, part of which is two- 
story, the upper floor being used as a con- 
ditioning room for the preparation of birds 
for exhibition. The lower floor has one 
large room for cooping; there are also seven 
rooms with a capacity of about 450 birds. 
The north wall, the entire length of this 
building, is equipped with exhibition coops 
in which are placed male birds to be shipped 
out. We have a capacity in our shipping 
house for at least a thousand birds at one 
time. We have never shipped a thousand in 
a single day, but have often shipped between 
three and four hundred. 

We have a conditioning house sixteen by 
48, with an "L" sixteen by twenty. This 
house has eight pens and single coops that 
will accommodate 84 birds. We have ten 
breeding yard houses eight by twelve, six 
scratching sheds eight by 24, two Tollman 
plan houses twelve by twenty. There are 
108 colony houses, five by ten, made of piano 
boxes. These are scattered all over the farm. 
The coop, storage and private stable is 40 by 
50, two stories. The feed storage and stock 
barn is 60 by 90 with sixteen by 32 silo at- 
tached. Another storage barn is twenty by 60. 



Page Sixteen 




The scale shed, with pigeon loft above, 
two tenement houses, and many other build- 
ings too tedious to mention. Come view the 
buildings at Fishelton. 

We have our own water plant furnish- 
ing fresh water to all parts of the farm. 

The several halftones and the bird's-eye 
view in the back of this catalog give you no 
doubt a better idea of "Fishelton" than does 
the above, but combining the two, and then 
a visit to "Fishelton" and you have a good 
idea of what can be done with poultry, es- 
pecially if that poultry be White Plymouth 
Rocks, the U. R. Fishel kind. 



Hope, Indiana 

Is one of the nicest country towns in the 
great State of Indiana, a town of fifteen hun- 
dred souls. Two hotels, electric lights, nat- 
ural gas, paved streets, etc. One of the best 
agricultural countries in the United States, 
around Hope, and I suppose more good 
poultry shipped out of Hope than any other 
town. Hope is situated on the C, H. & G. 
branch of the Big Four New York Central 
R. R., 75 miles from Cincinnati, Ohio, 40 
miles south of Indianapolis, Indiana, fourteen 
miles from Columbus, Indiana. Passenger 
trains daily except Sunday. 




After the Day's Work is Completed 



Page Seventeen 




Nl /ySaY 








jsS^^^l 



LfSTAHMtR. rf /»_r. 



Page Eighteen 




AOA# TO MATE 
W/aITE, PL. ROCKS' 



Illlllll1ll[lllllilllllllllllllllllllllllllllllllllit»llllll[^ 






NE would think after 
our thirty years' ex- 
perience selecting 
and mating 
fowls for 
breeding 
purposes it 
would be an 
easy task to tell others how the work is done. 
Could we have before us a pen of fowls and 
the reader of this catalog, we could easily ex- 
plain to you how to mate your birds for best 
results, but this being impossible, we will do 
the best we can and tell you how the U. R. 
Fishel White Plymouth Rocks are mated and 
line-bred. I believe the results our matings 
have produced is proof enough that our way 
of mating and breeding has been the proper 
way, for no strain of fowls have produced 
the great number of choice exhibition birds 
as has the Fishel White Plymouth Rocks. 

In mating our breeding yards each sea- 
son we always select with great care the 
male birds that are to head the yards, as the 
male is half the pen. Some of these birds 
have show records, others have not. All 
fowls for breeding purposes should have 
blood lines that you know are of the best, for 
"blood will tell" in poultry as well as any- 
thing. If you do not own a male good 
enough for your mating, buy one, for it will 
be money well spent. With a male White 
Plymouth Rock of good size and shape with 



a comb of from three to six serrations, we 
would mate say eleven females, birds of 
standard size. We like the females to have 
good broad backs, deep bodies, with broad, 
full, round breasts. Tails carried at about 
the standard height. We like the tails on 
both male and females well spread. Should 
the tails of the females be not well spread, by 
all means mate to them a male with well 
spread tail. Always select a male strong in 
the sections where the female is weak or 
vice versa. 

The mating of White Plymouth Rocks to 
produce choice specimens is no great secret 
so long as you have birds that are bred right, 
therefore, it behooves you to buy fowls that 
you know have blood lines behind them, or, 
in other words, buy birds that are line-bred 
and you will have little trouble securing 
good results from your matings. When you 
buy fowls that have been produced by hap- 
hazard matings you need not expect very 
much from your matings. The buying of 
poor bred stock has been the cause of many 
failures in all lines of livestock breeding. 

What is Meant by Line-Bred Birds 
or Line-Breeding 

What is meant by line-bred birds, or line- 
breeding is a question often asked me. Line- 
breeding is where the same strain or family 
of fowls is bred continually for years without 
injury to the vigor or stamina of the flock or 



Page Nineteen 




Breeding Pen Properly Mated for Best Results Possible 



individual specimens. You will pardon me 
for taking as an illustration, my own strain 
of fowls, the Fishel White Plymouth Rocks, 
as I feel I can better explain the matter by 
doing this than by taking some other line- 
bred strain with which I am not well ac- 
quainted. 

Several great advantages are gained by 
buying line-bred birds for your foundation 
for a flock of fowls, among these being: first, 
you can expect them to produce better off- 
spring than the parent stock; second, you will 
get excellent layers in line-bred birds, for no 
breeder would think of breeding hens that 
were not good, I will say exceptionally good, 
layers. Still, another good reason for buying 
line-bred birds is, the results of a mating are 
easier controlled than in specimens bred in 
the old haphazard way. To start breeding in 
line, or better, to start a line-bred flock, you 
must secure the best birds which you can 
possibly afford, and if possible, secure for 
your foundation stock birds that you know 
are line-bred. For example: we will say you 
have brought a breeding pen of ten females 
and one male for your foundation stock of 
Mr. A, who has practiced line-breeding for 
years. You rear this season from this pen 
several hundred very choice pullets and 
cockerels. After the birds have matured you 
are ready to mate your yards for the coming 



season, select from the lot your very best 
cockerel and mate him to your hens. Select 
your very best pullets and mate say ten of 
them to your cock bird. Reserve some of 
the remaining cockerels and pullets for fear 
of losing some of your breeders, also for fear 
the following season you will want several 
yards; in that case you will need more fe- 
males than you now have in your yards, as 
also a few male birds. In selecting your 
breeders always look well to standard re- 
quirements so as to keep improving your 
flock as you progress. 

The coming season I would suggest as a 
cheap way to infuse new blood, but not 
foreign blood, ordering a sitting of eggs from 
whom you got your first pen. The chicks 
from these eggs, being line-bred, or bred in 
line with the birds you already have, will 
produce both males and females which you 
can use the following season in refreshing 
your flock or building up certain defects 
which you may wish improved or bred out. 
If you feel you need no help from the parent 
stock of your flock do not get the eggs, but 
take the progeny from the two pens and mate 
them — the cock bird to the offspring of the 
cockerel and hens, and the two-year-old cock 
to the progeny of the cock and pullets, while 
the young birds can be mated up as previous 
season the following year. The progeny of 



Page Twenty 



the old cock bird (this being the last sea- 
son you can use the old bird, owing to age) 
will mate nicely with anything you have in 
the flock. 

By following up this system of line- 
breeding and mating you can soon have your 
birds under perfect control, so that in one 
season you can breed low combs or any 
other special point you desire. Never intro- 
duce foreign blood in a line-bred flock. If 
you feel you must have some foreign blood 
in the flock (but I know you will not find 
this necessary if you follow the system of 
line-breeding as laid down here), buy a male 



bird and mate him to a few very select hens, 
selecting the coming season a male bird from 
this mating for another special mating, and 
the third year the offspring will contain 
enough line-bred blood in them to not tear 
down any work you have accomplished in 
building up your flock. If you buy new 
blood of the party from whom you got your 
foundation stock it is not necessary to follow 
this plan, for the birds are already line-bred 
and will nick much better with your flock, 
improving it at once, as you get the benefit 
of the breeder's several years' work and ex- 
perience. 




JPage Twenty-One 




WftAT, VPflEN VflOVP TO FEED 

Meihodi3 used at Fi^helion 






F 



k OULTRY FOODS and 
method of feeding is 
an important factor on 
any poultry plant, large or 
small. The one great aim 
is to feed food that will give 
you the best results and at 
same time save as much 
money as possible. There is no doubt but 
corn, wheat and oats in some form or other 
is the basis of most all poultry foods. There 
are quite a few prepared foods on the mar- 
ket that are about as good as you can use if 
you have but a few fowls and do not live in 
the grain belt of this great country. Most all 
scratch foods are properly mixed and con- 
tain a variety of grain and seeds, together 
with meat scrap, bone and grit. In feeding 
scratch grains already prepared, I would sug- 
gest that you give to each fowl a small hand- 
ful of feed three times a day in winter and 
twice a day in summer. Dry mash has gained 
favor rapidly with poultrymen in recent years 



and the use of it for a short time on both old 
and young stock will soon convince one of 
its excellent qualities. 

Methods of Feeding at Fishelton 

The feeding of young chicks is a very 
important thing on any poultry plant, for the 
success of the year's business depends on how 
many chicks you rear. The care and feeding 
of baby chicks is fully described under "Rear- 
ing Poultry Artificially," so we will here tell 
you how the Fishel White Plymouth Rocks 
are fed after they have left the brooders. We 
believe in hopper feeding young stock as we 
have found they grow better if they can se- 
cure feed whenever they need it. We keep 
two hoppers in each colony house and sev- 
eral large hoppers placed at different points 
out in the fields so that the chicks can always 
have food convenient whenever they desire 
it. Take the chick that grows up around the 
stable on the farm and they always make 
quicker growth and mature into better speci- 




Page Twenty -Two 




Flock of Farm-Reared Youngsters in Winter Quarters 



mens. This is because they have a variety of 
grain and can get it whenever they desire it. 

One of these hoppers is filled with a 
mixed grain or scratch food. This feed is 
made up of cracked corn, wheat, kaffir corn, 
sorghum seed, millet, buckwheat, meat meal, 
rolled oats and hulled oats. To make up ten 
bushels of scratch feed, we use two bushels 
cracked corn, four and three quarters bushels 
wheat, one bushel hulled oats, one-fourth 
bushel sorghum seed, one-half bushel kaffir 
corn, one-half bushel buckwheat, one-fourth 
bushel meat meal, one-half bushel rolled 
oats, one-fourth bushel millet. 

This mixture makes one of the best grain 
foods we have ever used. If you wish grit 
added you can use one hundred pounds, but 
where growing chicks have plenty of range 
they need no grit in hoppers. 

For scratch food for grown or matured 
fowls, the above mixture is about as good as 



we can get with the addition of about four 
bushels whole oats. 

The dry mash food is mixed the same for 
both old and young stock and is before the 
birds at all times. 

Our dry mash is made as follows: Two 
hundred pounds wheat bran, fifty pounds 
corn meal, one hundred pounds shredded 
wheat waste, fifty pounds rolled oats, fifty- 
pounds molasses alfalfa meal, ten pounds 
granulated charcoal, forty- pounds meat meal. 
In this dry mash can be added, if desired, a 
pound package of any poultry tonic you de- 
sire to use. 

During the winter months we feed once 
or twice a week a wet mash, using a mixture 
of wheat bran, two parts; corn meal, one part; 
alfalfa meal (scalded), one part; a little meat 
meal and charcoal, and you have a wet mash 
that Avill do the fowls a great deal of good. 

During the late summer and fall months 




Page Twenty-Three 



we feed both old and young stock quite a lot 
of soaked and sprouted oats, giving them all 
they will clean up at a feed. Oats can be 
successfully sprouted by placing them in a 
sack, wetting thoroughly and laying out on 
ground in the sun until sprouted. The sack 
should be turned over twice a day and more 
water poured on same if the oats seem to dry 
out. In seven days' time they will be sprouted 
for use. In feeding soaked oats we let them 
soak a day before feeding. Larger birds can 
be raised on oat feed than on any other 
grain. 

In feeding in winter months when birds 
are housed up for weeks, I consider feeding 
three times a day the best plan. Feed spar- 
ingly, but keep your fowls busy by scattering 
the feed in the litter upon the floor of the 
house. 



The water question is of as much im- 
portance as feed, and you should see to it 
that your fowls have fresh water at all times. 

The question is often asked me how 
much to feed, and I wish to say that in feed- 
ing poultry no given amount to each fowl 
can be used on all fowls. One yard one day 
may need double the amount of food it will 
need the next, so one must use his judgment 
after looking the flock over as to how much 
food they should have. On an average, a 
very small handful of feed twice or three 
times a day is plenty for each bird. You who 
care for your poultry should be able as soon 
as you step among the flock to tell about how 
much feed they should have. The person 
who studies his fowls' condition carefully is 
the one who succeeds in the poultry business 
and seldom has any sick fowls. 




Sale Stock Back in the Timber. 



Paae Twenty-Four 




Illlllllillli HUH :■.-■■:■ i -Z— : :r j . :■ ; , . ■,:.- .' ' .: ■u-ihf U IIIIIIIIIIIII 1111M 

POVLTRy AOV5ES 



illllllllllllllllllllll'llllllllllllilllll IWIIHIillll^Billlllill Illilllllllllllllllllllllllllllllllllllllllllllll HliiiiiiiiiiW 




Piano Box House Under Construction 




VHERE is no doubt but what 
the majority of failures in 
the poultry business can be 
traced to the building of worthless 
poultry houses. When I say worth- 
less I do not mean cheap houses, 
but expensive houses that were 
unfit for the housing of poultry. 
I have seen poultry houses costing 
many thousand dollars that were 
nothing but death traps for poultry. 

One of the cheapest and most convenient poultry 
houses for growing stock or a small pen of breeders is a 
house constructed of two piano boxes. Secure two up- 
right piano boxes, also six pieces of timber two by four 



inches, ten feet long, one hundred feet of ship lap lum- 
ber sixteen feet long. Carefully take the boxes apart, 
leaving backs and ends and bottoms all together as 
cleated; lay three of the two by four pieces of timber 
on the ground edgeways; take the two backs of the 
boxes, making the bottom of the house, the four ends 
of the boxes use for the back wall of the house, the 
fronts of the boxes will make the ends of the house, 
while the tops and bottoms of the boxes combined for 
the front of the house. The new ship lap lumber is 
used for the roof. Secure one sash of six lights, eight 
by ten glass for the front of the house. Cut an opening 
eighteen inches by three feet near the roof to give venti- 
lation. This should be covered with one inch netting. 
The house can be covered and lined with good roofing 




Scratching Shed House 12x24 



Page Twenty-Five 



paper. In this house you have a 
building at a little cost and one in 
which a bird seldom freezes its 
comb. The illustration shows man- 
ner of construction, etc. 

Another good house for say 
fifty hens is built like illustration 
shown in half tone No. 3. This 
house is twelve by sixteen feet, six 
feet at rear and five feet at front. 
Curtain entire front which can be 
made to roll up or placed on frame 
and made to slide up near roof. 
This house is plastered with wood 
pulp plaster having a two inch 
dead air space wall. This house 
will accommodate nicely about 

fifty laying hens. The roosts and nests can be arranged 
to suit your own ideas. 

Another style house, of which we have six, is a 
scratching shed house eight by twenty-four feet, as 
shown in half tones. The roosting room is eight by 
twelve, with scratching shed same size. At one time I 
considered this the better kind of a house for laying 
hens, but now believe the house as shown under half 
tone No. 3 the better house, and a better ventilated 
house. If one should want to keep a large flock of 
fowls I would suggest the building of Woods' improved 
open front poultry house, which I consider the best open 
front poultry house built today. 

Some of the advantages claimed for the open front 
house are: 

The front being always open there is no ventilation 
to worry about. 

Pure fresh breathing air for the fowls both day 
and night. 

Freedom from frost and dampness. 

Not an uncomfortably cold house, because air is dry 
and pure. 

None of the penetrating chill common to closed 
house in cold weather. 

Comfortable at all times and in all seasons, in all 
locations. 

No breathing over and over again of bad, foul, 
dead air. 




Fig. 3. Dr. P. T. Woods' improved open-front poultry house. West elevation plan of timbers 
showing posts, sills, plates and rafters. Black squares are plates. W,W,W are windows. Scale on Fig. 2 

Cool in summer and warmer and more comfortable 
than a closed house in winter. 

Better health for the flock at all times. 

Better egg yield, with less tendency to be affected 
by weather changes. 

Better fertility and better chicks from the eggs. 

Better returns for the food and care given the flock. 

Economical to build, easy to use and every way 
practical and satisfactory. 

Woods' Open Front Houses 

(Courtesy of American Poultry Journal) 

The Woods improved open front poultry house dif- 
fers considerably from the plans first published, and is a 
much larger house. In essentials it is similar to the first 
semi-monitor-topopen-airhouse. Features that experience 
has proved to be non-essentials have been eliminated. 
The plans here given are for a colony house for a large 
flock on a practical plant. By keeping the proportions 
similar the house can be built as a smaller colony build- 
ing or as a continuous house. It has been successfully 
used as a long house twenty by four hundred feet, with 
pens twenty by twenty feet; as a small colony house 
eight by twelve feet, eight by fourteen feet and ten by 
sixteen feet. The depth of modifications of this house plan 
should not be made less than twelve feet for best results. 
The large colony house, for 
which plans are presented here- 
with, is twenty feet wide by twenty 
feet deep, four and one-half feet 
high in front of low front section 
and six feet high at rear of same. 
This front section is eight feet 
deep; rear section is twelve feet 
deep and nine feet high in front, 
and five and one-half feet high in 
rear. This gives a building with 
plenty of head room where needed. 
Measurements are from ground 
level. 

The house will accommodate 
150 layers or breeders, and they 
will divide o. k. on the roosts. 

Fig. 1 shows ground plan. It 

will be noted by compass that the 

house faces a little east of south. 

This will prove best in most 

locations. The black squares on 




S 



SCALE 



Fig. 2. Dr. P. T. Woods' improved open-front poultry house. East elevation plan of timbers show- 
ing posts, sills, plates and rafters. Black squares are plates. W is window. D is door. Use scale on 
this plan for Fig. 3 also. 



Page Twenty-Six 



the ground plan show position of studs. It will be noted 
that the house is partly divided by partition from front 
to back. This partition is solid matched boards from 
floor to roof, from the back wall to the thin lined par- 
tition, nine feet six inches from the inner edge of front 
sill. This divided roosting section affords better pro- 
tection for the roosting fowl in very windy weather. 
This solid partition has not been found necessary in 
small houses, but with an open front twenty feet wide 
it proves effective in stopping strong air currents about 
the roosts, when both windows and doors are open as 
well as the front. The balance of the partition is only 
eighteen inches high, and serves to prevent interference 
of males. No wire is used above this low partition, the 
fowls having access to the whole house. Four roosts, 
each ten feet long, are used on each side of full partition 
at rear of house. These are placed two and one-half 
feet above the floor and fourteen inches apart, center to 
center. Two by three inch stuff, with edges slightly 
rounded and placed two inch side up, is used for roosts. 
No dropping boards are used. Fig. 2 shows the east side 
of elevation, plan of posts and timber. Fig. 3 shows 
west side elevation of same. Sills rest on posts six 
inches above ground level. Posts are set three feet in 
the ground. If desired the sills may be set on a concrete 
or stone foundation. Black squares in these elevation 
plans are the plates. 




Fig-. 4. Elevation diagram of completed building— Dr. P. T. Woods' 
open-front poultry house. Front is always open, closed in only by gal- 
vanized wire netting, one-fourth inch square mesh. No curtains used in 
any part of the house. Windows kept closed in winter and all wide 
open in summer 

Plans show position of sills, studding, plates, rafters, 
door (D) and windows (W W) . A strip of paper marked 
to correspond with the scale will give dimensions 
in feet. 

Fig. 4 shows elevation diagram of complete build- 
ing. Note that six light half sash are used for windows. 
The open front is covered only with one inch square 
mesh, galvanized steel wire netting. If a continuous 
house is to be built the colony house serves as plans for 
one pen; solid partitions every twenty feet. Wire front in 
a continuous house should be on frame and movable to 
clean house. No curtains are used in any part of house. 



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OPEN FRONT 


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OPEN FRONT 




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SCALE 

Fig. 1. Dr. P. T. Woods 1 improved open-front poultry house. Ground plan drawn to scale. 
A strip of paper marked to correspond with scale and used on plan will give dimensions in feet. 
W, W are windows. D is door. Black squares show position of studs on sills. 



Material Required 

Twenty short posts. 

Four pieces four by six, twen- 
ty feet long, for sills. 

One piece four by four, twen- 
ty feet long, for middle sills. 

Five pieces two by three, 
twenty feet long, for plates. 

Fourteen pieces two by three, 
two and one-half feet long, for 
window frames. 

One piece two by three, three 
feet long, for door frame. 

Seven pieces two by three, 
three feet long, for front studs. 

Seven pieces two by three, 
four feet long, for rear studs. 

Ten pieces two by three, 
seven and one-half feet long, 
for studs. 

Two pieces two by three, 
three feet long, for studs. 

Three pieces three by three, 
six feet long, for studs. 

Three pieces two by three, 
seven feet long, for studs. 

Three pieces two by three, 
four and one-half feet long, for 
studs. 

Two pieces two by three, 
four feet long, for studs. 

Eight pieces two by three, 
eight and one-half feet long, for 
rafters. 

Eight pieces two by three, 
ten feet long, for roosts. 



Page Twenty-Seven 




Piano Box House Completed 



Eight pieces two by four, fourteen feet long, for 
rear rafters. 

One thousand one hundred square feet lumber for 
sides, roof and partition. 

Seven six-light half sash for windows. 

Twenty running feet of one-quarter inch square 
mesh netting, thirty inches wide. 

One thousand square feet roofing fabric 
for sides and roof. 

Nails, hinges, screws, etc. 

Windows in semi-monitor top should 
be put on with hinges from outside and 
made to open outward. They are run wide 
open, and are taken off altogether in sum- 
mer. 

It is a good plan to provide an inner 
wire netting door to use when house door 
is left open. This house may be built with 
a double wood floor, or with a floor of 
earth or sand. If earth or sand is used, fill 
in to level of top of sills. 







C 



:i 



The U. R. Fishel White Plymouth Rocks 

as Compared With Other 

Strains 

LONG POULTRY FARM 

Breeders of 

While Plymouth Rocks 

Six Hundred Breeders Five Thousand Layers 

August 5, 1911. 
It is with great pleasure that I write in 
regards to your strain of White Plymouth 
Rocks, for when I started to build this plant 
on January 16, 1910, for Mr. Long I decided 
to make it one of the most modern and larg- 
est poultry plants in the country, for he told 
me he had the money, and to build and stock 
it with the best in the world, and I did. We 
purchased five hundred and sixty head of 
breeders from six different breeders of 
national reputation, and now that a year has 
passed and we have trap-nested the entire lot 
honestly and conscientiously, we find that 
your birds — your wonderful strain — have laid 



over twenty per cent, more eggs than their 
closest rivals; also a matter of great gratifica- 
tion is the fact that the chicks hatched from 
eggs of your strain have more vigor and 
vitality, and develop and grow to broiler size 
in a shorter period than the others. 

We have four hundred trap nests in 
operation here and we have pedigreed every 
bird, per strain, etc., so with our complete 
system of records we know just what each 
strain and each bird is doing. We start with 
the number of hen on the egg, record the 
fertility, toe-mark the chick, then use open 
pigeon bands until the permanent Smith 
sealed band is riveted on them, when they 
are placed in the laying houses. 

We averaged eighty -five per cent, of all 
fertile eggs, hatched, and we have raised a 
fraction better than eighty-seven 
per cent, of all chicks hatched, and 
will go into laying quarters with 
over three thousand five hundred 
selected pullets, sold better than 
four thousand broilers already, will 
have several hundred capons for 
the good livers of this section; total 
of eleven thousand five hundred 
chicks hatched this season. 

We are proud of our plant, and 
very proud of our stock, especially 
of the Fishel strain. I send you our 
booklet, also our egg list, which 
shows our winnings at the only two 
shows we have made. 

While we are going to breed as near the 
standard as possible, this is a utility farm. 

Please send me your special list of this 
season, for we have nothing for sale until 
after February, 1912, and we want to show 
inquirers your prices on foundation stock. 
I am, Yours very truly, 

Walter B. Franklin, Mgr. 




House Mentioned as No. 3 



Page Twenty-Eight 




HI— 



NO flECESSnys^fAILVRE 





That "Fishel Quality" is Stamped on Every Specimen 




fS 



EVERAL years ago, 
when I embarked in the 
poultry business, every- 
one claimed that anyone that 
went into the "chicken busi- 
ness" was weak-minded, as a 
failure was sure to be the re- 
sult. I am pleased to say that 
there is no need of any fail- 
ures in the poultry business. 
Statistics show that ninety per cent, of peo- 
ple that go into the mercantile business make 
a failure. This cannot be said of the poultry 
business, and if everyone that goes into the 
poultry business will work and attend to 
business, leaving strong drink, etc., alone, 
they will make a success of the business. 
Wherever you find a failure in the poultry 
business, trace it up, and you will find the 
cause to be either lack of business ability, 
laziness, drink, or the spending of ten thou- 
sand dollars for buildings and one hundred 



dollars for chickens, and expect the plant to 
pay. 

Either of these four reasons are the cause 
for failure in the poultry business. 

Take a man that buys several hundred 
dollars' worth of fowls and spends a few dol- 
lars in building, and you will find he is mak- 
ing a success of his poultry business right 
from the start; but show me a man who has 
spent several thousand dollars in buildings, 
and when it comes to buying fowls, he buys 
about twenty dollars' worth, and I can show 
you a failure in the business. 

The hen is the money-maker, and you 
must have the chickens to make the poultry 
plant pay. Good buildings are all 0. K., but 
if you spend two thousand in buildings, spend 
three thousand in chickens, and your plant 
will pay you from the start. There is no 
necessity for anyone making a failure of the 
poultry business if they stay clear of the pit- 
falls mentioned above. 



Page Twenty-Nine 




Page Thirty 




^GGS> IN ^WTER 

HoW io g>e"i ikem 



kHE greatest 
problem with 
everyone is 
"fresh eggs" in win- 
ter, and how to se- 
cure them. There is no doubt 
but what many people who 
keep certain varieties of fowls 
are compelled to buy their 
eggs for winter use. No nec- 
essity for this if you have the 
right breed of fowls and then 
feed them properly. Hens are bred for egg- 
production just as horses are bred for speed, 
beef cattle for large production of beef and 
Jersey cattle for larger production of butter 
fat. 

During the twenty odd years we have 
bred White Plymouth Rocks we have never 
lost sight of the fact that a hen to be profit- 
able must be an egg producer as well as an 
exhibition specimen. With this constantly 
in mind, we are pleased to say our White 
Plymouth Rocks are conceded everywhere 
to be the best egg producing fowl there is at 
the present time. In fact, two eggs a day 
from a single hen has been reported to us 
from our customers and quite often in our 
own yards have been laid two eggs in a 
single day. I am confident if there is ever a 
two-egg-a-day hen produced it will be a U. 
R. Fishel White Plymouth Rock. After you 





have secured a flock 

of bred-to-lay fowls 

it is your duty to 

properly house and 

feed them for egg 
production. If you buy a 
geared engine and do not 
properly oil and care for same 
it will soon be an ordinary 
piece of machinery. Just so 
with "egg machines," as our 
White Plymouth Rocks are 
called; unless you care for and feed properly 
you can not expect good results from them 
very long. 

Always keep your hens busy. The morn- 
ing feed should be a mixed ration, such as is 
described in this catalog under the heading 
"Poultry Foods," etc. By scattering this grain 
in the litter in the house your hens become 
busy as soon as off the roost. 

At noon another feed of this scratch or 
grain food with what green food you desire 
to give them. It is a good plan to keep be- 
fore them at all times a hopper of dry mash 
as described under the head of "Poultry 
Foods." Twice a week I would suggest the 
feeding of a wet mash as described under the 
head of "Poultry Foods." With the Fishel 
White Plymouth Rocks as your flock of 
fowls, and the above method of feeding, you 
are sure to obtain eggs in winter. 




Page Thirty-One 




Inn iiiiiiiiiiiiiiiiiiiii I ill mill i i iii i i ii^M^^ 



REARING POVLTRV" 
ARTIFICIAL LY" 

'mm iii iii ii iii i iiiiiii ii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii imiiMMiil^Siiiiiiiiiiiiiiiiiiiiiiiiiiiii iMiMMiimnMiMffiM 







^|^ ^T^HIS is a subject that 
m can be theorized or 

^|B -*- treated in a practical 

way. The writer never 
went much on theory, but 
always went after the prac- 
tical side with the one aim 
of securing results. 
There is no doubt but what the people 
who never reared a thousand chickens in 
their lives can tell you more how to rear 
them than the party who has reared thou- 
sands of them. 

Having spent more than thirty years in 
the rearing of poultry both in the natural and 
artificial way, I will endeavor, in a brief way, 
to tell you how we rear several thousand 
birds artificially each year. 

We admit we have not attained all the 
knowledge that is possible to attain along 
this line. We learn something every day and 
quite often have we learned some good 
things from the amateur poultryman. Some 
of our methods may have been used by the 
reader and failed, but as a whole, we have 
been very successful in the rearing of poultry 
artificially. 

Some wise poultry raisers have made the 
assertion that no strain of fowls can be as 
strong and vigorous when reared artificially 
as when reared in nature's way. 

I have often noticed that when the arti- 
ficially reared Fishel's White Plymouth Rocks 



were in competition with these "Nature's 
way" birds the majority of the ribbons were 
hanging on the coops of the artificially reared 
birds. 

To rear poultry artificially one must 
have incubators and brooders, therefore we 
explain how the incubators and brooders, as 
well as the poultry, is cared for at "Fishelton" 
— the largest specialty poultry farm in the 
world. 

Care of Incubators 

To operate incubators successfully one 
must have a machine that is worth his time 
attending to it. It never pays to buy a cheap 
article of any kind and especially an incuba- 
tor, for one not only loses the eggs placed in 
the machine, but loses three weeks of good 
time, therefore the wise thing to do is pur- 
chase an incubator that you know is abso- 
lutely all right, and you will generally find the 
high priced machines the best for all sections. 

Start your incubator and run it a few 
days at one hundred degrees, then place the 
eggs in the machine, doing this in the early 
morning so you will have the entire day to 
watch the machine, for if ever a machine 
goes wrong, it is when first filled, for the 
eggs, becoming heated, produce a great 
amount of heat, and unless the machine is a 
very sensitive one, the temperature is apt to 
go too high and ruin your eggs. See that the 
temperature gets no higher than one hundred 



Page Thirty-Two 




Just From the Brooder House 



and two and one-half (IO2V2), and run your 
machine at that temperature for the first week. 
The second week, or until the chicks begin 
to hatch, run the machine at one hundred 
and three degrees (103), at which time see 
that the temperature does not get any higher 
than one hundred and two and one-half 
(102JO, 

Turning the Eggs 

The eggs should be turned both morning 
and evening after the second day; it is a good 
plan to mark the eggs and see that every egg 
is turned. It is also best to shift position of 
eggs in the tray, or machine; that is, place 
the eggs that were in corners of machine to 
center, as this will equalize heat much better. 
Some advocate turning the eggs three times 
a day, and I must say if one has the time I 
think this a good plan, after the first week of 
incubation. When the eggs begin to pip cease 
turning them. 

Cooling the Eggs 

This should be done once a day, in the 
evening. The first week we cool the eggs 
only while turning them; the second week 
they should be cooled from five to ten min- 
utes, according to temperature of the room 
in which you have the incubator; the third 
week, or until the eggs begin to pip, cool at 
least fifteen minutes. 

We all make the 
mistake of not cooling 
the eggs long enough. 

Moisture 

There is no doubt 
but what the question 
of moisture is one that 




has ruined many a hatch. Too much moist- 
ure is as fatal as not enough, and I believe 
even more so. If the cellar is very damp I 
hardly think any direct moisture to the eggs 
is required, but if the incubator is operated 
in a room or dry cellar, I would suggest the 
placing of a bucket of water under the ma- 
chine near the lamp, keeping this here dur- 
ing the entire hatch. It is also a good plan 
to sprinkle the eggs on the eighteenth day. 
I always like to see a little moisture on the 
glass of the incubator door when the hatch 
is coming off; it generally means a good 
hatch. 

Testing the Eggs 

Eggs should be tested the tenth day. 
Testers and instructions are always sent with 
all incubators so it is useless for me to go 
into details on this subject. 

Care of the Lamps 

In both incubators and brooders the care 
of the lamps is a very important matter. 
Many poultry plants have been burned by 
carelessness on the part of the person taking 
care of the incubators and brooders, all be- 
cause the lamps were permitted to become 
dirty. I always made it a rule to clean and fill 
the lamps in the morning, doing so as soon as 
I have finished working with the eggs. One 
should never handle eggs for hatching after 
having oil on their 
hands, unless thorough- 
ly washed. 

As stated, after the 
eggs are all turned, we 
fill the lamps, rub off 
the wick with a cloth — 
never trim a wick — 



Page Thirty-Three 




Section of Brooder Yard at "Fishelton" 



after you get the desired shape to the wick 
you can keep it during the entire hatch by 
rubbing the wick instead of trimming. Clean 
the top of burner thoroughly, and wipe lamp 
clean each morning. By filling lamp in the 
morning one has the entire day to watch it 
and see that it does not go wrong, for if an 
incubator or brooder lamp ever goes wrong 
it will be soon after filling. 

Use a new wick for every hatch, and it 
is a good plan to use a new burner each 
season. 

Clean the burners thoroughly after every 
hatch. Use the best of oil and I am sure you 
will never have any cause for lamps going 
wrong or fires from incubators or brooders. 

The Brooder 

Is either a death trap to the little chicks, or 
the making of it possible 
for you to rear the chicks 
after they are hatched. 




Never buy a cheap brooder, for why kill 
your chicks after spending three weeks' time 
hatching them. Do not keep your chicks 
too warm. The first few days the tempera- 
ture in the brooder should be held at one 
hundred or more, after this, until the end of 
the third week, at about eighty degrees. Use 
your judgment along this line, for a whole 
lot depends on outside weather conditions 
and the place in which you have your 
brooder. 

The one main thing to remember is that 
more chicks are killed by being kept too warm 
than by being chilled to death. 

Many chicks have been reared success- 
fully without any heat, by the use of fireless 
brooders; also many have been reared by the 
placing of a jug of hot water in a box, per- 
mitting the chicks to hover around the jug 
for the heat required. This is proof enough 
they must have plenty of 
fresh air and not too 
much heat. 



Page Thirty-Four 




I\OVV TO CONDITION BIRD5 

for ^hovCte ^^Exhibitions 



H 



-AVING selected 
or purchased the 
birds you intend 
to show it behooves you 
to have your birds (when 
placed before the critical eye 
of the judge and in competi- 
tion with the best there is of 
this/variety in your section) 
in the very pink of condition. 
A few days before the show 
I would select the birds I de- 
sire to exhibit, place them singly in nice ex- 
hibition coops. By doing this you get the 
birds accustomed to being cooped and they 
become tame and appear in much better 
style for the judge. Take each bird and go 
over it carefully, plucking out all feathers 
that may be soiled or stained, or any feathers 
that may have flecks on them. All white 
fowls show black flecking in some feathers, 




and these must be pluck- 
ed before the bird is ex- 
hibited. Wash the shanks 
and feet of the bird with 
a toothbrush, using a 
wooden toothpick to remove 
the dirt that has accumulated 
under the scale. Be careful 
not to make the scale sore or 
bleed. Two or three days be- 
fore the show prepare to, and 
wash the birds. See that your 
coops are clean and well bedded with shav- 
ings; secure four tubs, one tub use for wash- 
ing, two tubs for rinsing, and one tub for 
blueing. Have the water lukewarm and use 
Ivory soap. I have tried nearly every make 
of soap, but Ivory has proven best of all. (I 
get nothing from the manufacturers for this 
recommendation.) Have the tub about half 
full of water. Wet the fowl thoroughly be- 




Section of Brooder Yard at "Fishelton" 



Page Thirty-Five 




In Show Room Condition 



fore you apply any soap. I use a soft sponge 
in the wash tub and also in both rinsing tubs. 
Soap the bird well, being careful to begin at 
the head, washing hackle and head first, back 
next, tail next, wings next, breast, and then 
rear fluff. Always rub with the feather. Do 
not be afraid to get the dirt out. Use soap 
and rub until the plumage is white. After 
the bird is washed hold it out of the water 
and get all the water and soap out of the 
plumage you can, then place in tub number 
two and rinse thoroughly, seeing that the 
water goes through every feather; after rins- 
ing thoroughly in tub number two place the 
bird in tub number three, where the same 
rinsing process is gone over. You must get 
all the soap out of the plumage or your work 
is all for naught. Get all water possible out 
of plumage, then dip in tub number four 
which contains the blueing, or bleaching 
water. Make this about the same blue color 
as is used in blueing clothes. Set the bird on 
a barrel or table on a clean towel and let 
drain for a few moments and then place the 
bird in a coop, allowing it to dry slowly. 
Have your room in which you wash reason- 
ably warm, not too hot, for if too hot the 
plumage will curl. If you have not been 



afraid to work, your birds should be washed 
clean and look beautiful. When you coop 
them to ship to the show powder them 
thoroughly with corn starch, which will assist 
in keeping the plumage clean. Watch your 
birds carefully after being washed for they 
are apt to take cold. After you blue them 
and before placing in the coop to dry, give 
each bird two Star Poultry Tablets, which will 
prevent their catching cold. 

When you enter your birds for competi- 
tion do so with the firm intention of being 
satisfied with the judge's decision. Never 
find fault with the judge's work. If you are 
not sportsman enough to take defeat good- 
naturedly never show your birds. My advice 
to all is "show," for more can be learned in 
the showroom than anywhere else, but be 
game enough to take your medicine like a 
man if the other fellow wins over you. Just 
ask the judge to show you why the other bird 
was better and then make up your mind to 
come again next year and "clean the platter." 

While conditioning your show birds feed 
nothing but whole corn or cracked corn, as 
this is best to keep the birds' bowels in proper 
condition. 




Page Thirty-Six 




Ill 



"T/1E BE5T W TrtE WORLD" 

Winnings that made v-RFisjiEL3 
birds Worthy* of the title— 



*WWk 



"EVER in the history of poultry 
breeding has any breeder of 
one variety of fowls won as 
many prizes in different shows and 
under different judges as have we on 
the noted U. R. Fishel White Plym- 
outh Rocks. Proud of this record? Certainly, I am 
proud of it, for it proves I know how to breed them 
better each year, and also proves that the blood lines 
behind our White Plymouth Rocks make them worth 
more to you than any other strain. I could fill this 
catalog with winnings made by birds I have sold, but I 
feel that the winnings of birds that I have sold belong 




to the parties buying the birds, but I 
will say that winners at New York, 
Boston, Atlanta, Charleston, New 
Orleans, Buffalo, Chicago, Cleveland, 
Cincinnati, Louisville, Detroit, Los 
Angeles, Columbus, St. Louis, Kansas 
City, Denver, Topeka, Spokane, Portland, Dallas, Nash- 
ville, Lincoln, Springfield, Worcester, Brocton, Hagers- 
town, Syracuse, Great Crystal Palace and Dairy Shows, 
England, Toronto, Guelph, etc., etc.; in fact there is 
not a poultry exhibition of note any more but at which 
the U. R. Fishel White Plymouth Rocks win the ma- 
jority of the prizes in the White Plymouth Rock classes. 




Your Order Has My Personal Attention 



Pag* Thirty-Seven 



This great record, with our own winnings, surely con- 
vinces you that the U. R. Fishel White Plymouth Rocks 
are "the Best in the World." 

Our Latest Triumph 

Some of our competitors in the east had 
been telling quite a few of our customers in 
the eastern states that Fishel was afraid to 
show east, inasmuch as he did not have 
quality enough in his White Rocks to com- 
pete with eastern birds. This has been 
written and told me for several years, and I 
paid no attention to it whatever, inasmuch 
as I knew I had been supplying winners for 
a great many of the best eastern shows. 
Feeling that I should give my eastern cus- 
tomers an opportunity to see just what we 
had in White Rocks, I decided to show at 
the great Hagerstown, Md., Fair, 1910, the largest poultry 
exhibition held in the United States. The result was 
our White Plymouth Rocks won First and Second Cock, 
First and Fifth Hen, First and Third Cockerel, First 
Pullet, First and Second Pen, Silver Cup Special for 
best display, Silver Cup Special for best Plymouth Rock 




in show — over four hundred Plymouth Rocks shown, 
Grand Champion Medal for Best Cock in entire show, 
Grand Champion Medal for Best Pullet in entire show. 
Think of this winning with the best 
there was in White Rocks in the east, 
and in a show of nearly seven thousand 
birds. Since this great winning we have 
not heard anyone saying that Fishel is afraid 
to show east. Summing it all up, blood 
lines will tell, and when you buy our White 
Rocks you secure blood lines no other 
breeder can give you. 

Indiana State Fair, 1909. Every prize 
but one. First and second cock; first, sec- 
ond and third hen; first, second and third 
cockerel; first, second and third pullet; first, 
second and third pen. Our exhibit was the 
attraction of the poultry department. Our 
first prize pen conceded to be the best pen 
of White Rocks ever exhibited. 
At Illinois State Fair, 1908. A poultry exhibition 
of three thousand birds, and competition the very hot- 
test. The first, second and third prize cock; first, sec- 
ond and third prize hen; first, second and third prize 
cockerel; first, second and third prize pullet; first and sec- 
ond prize pen was U. R. Fishel's White Plymouth Rocks. 




A Few Trophies Won by "The Best in the World" White Plymouth Rocks 



Page Thirty- Eight 




Great Indiana State Fair, 1907. At this, one of the 
greatest fall poultry exhibitions, our White Plymouth 
Rocks won — cock, second and third; hen, second and 
third; cockerel, first, second and third; pullet, first, 
second and third; pen, first and second. 

Tennessee State Fair, 1906. Nashville, Tenn., 
October 8-15, 1906. In a very strong class of eighty- 
three White Plymouth Rocks, the very best of this va- 
riety in the south, my birds won first, second and third 
prize cock; first and second prize hen; first, second and 
third prize cockerel; first and second prize pullet (the 
third prize pullet was hatched from eggs from a $15.00 
trio of birds I sold the last season); first and second 
prize breeding pen; Mr. F. J. Marshall, judge. This 
was the largest fall poultry exhibition ever held in the 
south, so you realize it took quality to win. 

At the Indiana State Fair, 1906, at Indianapolis, 
Indiana, September 9-14, the U. R. Fishel White Plym- 
outh Rocks made a clean sweep, winning first, second 
and third prize cock; first, second and third prize hen; 
first, second and third prize cockerel; first, second and 
third prize pullet; first, second and third prize breeding 
pen. Had there been any more prizes offered we surely 
would have won them. Mr. Frank Shaw, judge. My 
exhibit at this, the greatest of all fall shows, was pro- 
nounced by poultry judges and breeders to be the best 
exhibit of White Plymouth Rocks ever shown by any- 
one. 

At Indianapolis, Ind., February 5-10, 1906, one of 
the largest winter poultry shows held in the United 
States, we had on exhibition thirty-seven White Plym- 
outh Rocks, winning, with Mr. W. C. Pierce, judge, 
first, second, third, fourth and fifth prize cock; first, 
second, third and fifth prize hen; first, second, third 
and fifth prize cockerel; first, second, third and fourth 
prize pullet; first and second prize breeding pen; silver 
cup, special, for best display, all varieties competing; 
silver cup for best exhibit White Plymouth Rocks; sil- 
ver cup for best hen; silver cup for best cock; silver 
cup for best cockerel; silver cup for best pullet; Ivory 
Soap silver cup, special, for whitest fowl in the show. 

At the Great American Poultry Association 
Meeting Show, Cincinnati, Ohio, January 16-20, 1906, 
in competition with the very best White Plymouth 
Rocks, we won first, second, third, fourth and fifth 
prize cock (note we won every prize offered on cock 
birds at two leading winter shows in 1906); first prize 
hen; second, fourth and fifth prize cockerel; first, sec- 
ond and fifth prize pullet; first, second, fourth and fifth 
prize breeding pen; silver cup, special, for best display; 
Ivory Soap silver cup, special, for whitest fowl in the 



show, and eleven other special prizes. The above win- 
nings in a class of one hundred and forty White Rocks. 

At the Illinois State Fair, Springfield, 111., October, 
1905, justly called the "greatest fair on earth," we found 
a class of one hundred and thirty-four White Plymouth 
Rocks. Our winnings, with Mr. Fred Shellabarger, 
judge, were first, second and third prize cock; first, sec- 
ond and third prize hen; first, second and third prize 
cockerel; first, second and third prize pullet; first, sec- 
ond and third prize breeding pen; also special prize for 
best hen in American class, winning over the winners 
at several large fall shows. 

At the Great Louisiana Purchase Exposition, St. 
Louis World's Fair, 1904, the largest poultry exhibition 
ever held in the world, there being on exhibition over 
ten thousand fowls, the White Plymouth Rock class fill- 
ing one very large building alone. The very best birds 
of this variety from the east, north, south, west and cen- 
tral states were on exhibition; in fact no stone had been 
left unturned or any good White Plymouth Rocks left 




at home that could be bought by the White Plymouth 
Rock breeders the United States over, their one aim being 
to wrest from the U. R. Fishel White Plymouth Rocks 
the claim of "the best in the world." With all their 
efforts, my White Plymouth Rocks won the most cov- 
eted prize of this great world's fair, viz: special first 
prize for best display. Most anyone can win a few 
minor prizes, but when one wins special for best display, 
it proves the excellent quality of his entire exhibit. In 
addition to this grand special, the U. R. Fishel White 
Plymouth Rocks won first, third and sixth prize hen; 
second, fourth, sixth and seventh prize cock; fourth 




Page Thirty-Nine 




prize cockerel; second, fifth and seventh prize breeding 
pen, and six special prizes, being double the amount of 
prizes won by any other White Plymouth Rock exhib- 
itor. 

At Indianapolis, Indiana, Feb. 8-12, 1904. First, 
second, fourth and fifth cock; first, second and fourth 
hen; first, second and fourth cockerel; first, second, 
fourth and fifth pullet; first, third, fourth and fifth 
breeding pen; special for best exhibit American class; 
special best display White Plymouth Rocks; special best 
display all breeds. 

At the Great American Poultry Association 
Show, Indianapolis, Indiana, September 14-18, 1903, one 
of the largest fall shows ever held, the Fishel White 
Rocks won first, second and third cock; first, second 
and third hen; first, second and third cockerel; first 
and second pullet; first, second and third breeding pen. 
Losing one third prize out of a possible fifteen offered. 

At the Indiana State Show, 1902, one of the larg- 
est displays ever held (2,230 birds), and the best lot of 
birds ever brought together in the west at a fall show, 
my birds again proved their superiority by winning first, 
second and third cock; first and third hen; first and 
third cockerel; first and second pullet; first, second and 
third breeding pen. 

Chicago Show. One of the greatest records ever 
made by a White Plymouth Rock breeder was made by 
my birds at the great Chicago show in January, 1901. 
This was the greatest show ever held, bringing together 
the cream of the poultry world. Fishel's White Plym- 
outh Rocks made the wonderful record, winning as 
follows: First, second and third cock; first, second and 
third cockerel; second 
and fourth and fifth hen; 
first, second and third 
pullet; first, second and 
third breeding pen. Win- 
ning every first prize but 
one. Also winning the 
American Poultry Asso- 
ciation cup for best two 
cocks, two cockerels, two 
hens, two pullets — all 
American breeds com- 
peting. The Rigg chal- 
lenge cup for the best 



display in American class. Gold special for best display 
Plymouth Rocks. Gold special for best display of all 
breeds. Gold special for best White Rock cock. Gold 
special for best White Rock pullet. Gold special for 
best White Rock cockerel. Gold special for best dis- 
play White Plymouth Rocks and the American White 
Plymouth Rock Club special. This record alone surely 
proves my White Plymouth Rocks to be the best in the 
world. 

They Win East. Not being satisfied with my birds 
winning the majority of the prizes at the leading shows 
of the west and south, I decided to go east to the leading 
and greatest shows of the east, viz: the great New York 
State Fair, 1900. It was the same old story, winning first 
and second cock; first pullet; first and second breeding 
pen; second cockerel; second hen. These winnings 
after traveling over eight hundred miles. No matter 
where the Fishel White Rocks are shown, they win. 

Indiana State Fair, 1898. Fishel's White Plymouth 
Rocks, at the Indiana State Fair, Indianapolis, 1898, won 
first cock; first hen; first cockerel: first breeding pen; 
second pullet. 

Great Chicago Joint Show, 1899. At the great 
Chicago joint show, 1899, first and third cockerel; first 





breeding pen; the American White Plymouth Rock 
Club cup, the most coveted White Rock prize offered 
that season. 

Great St. Louis, Mo., Fair, 1899. At the great St. 
Louis, Mo., Fair in 1899, my birds won first and second 
cock; first and second hen; first and second cockerel; 

first and second pullet; 
first and second breeding 
pen. A clean sweep. 
Winning every White 
Rock prize offered. A 
record never equalled by 
any other White Plym- 
outh Rock breeder in 
the world. 

Fanciers' Association 
of Indianapolis, Ind., 
1899. At the joint show 
of the Fanciers' Associa- 
tion of Indianapolis, Ind. , 



Page Forty 




December 11-16, 1899, Fishel's 
White Plymouth Rocks again 
proved themselves, and beyond 
all doubt, that they are the best 
in the world, winning thirteen 
regular prizes out of a possible 
nineteen; or, in other words, 
my White Rocks won more 
than twice as many prizes as all 
the exhibitors together. The 
competition was strong, as 
every breeder of any note in the west was there. They 
also won special for trio; best display of White Plym- 
outh Rocks; best hen; best display of all varieties 
competing; best pullet in the show, etc. 

The Best In The World 



merit of the interests of the White Plymouth Rocks, and also so suc- 
cessful in doing it. The success of "Fishelton" shows what an 
energetic, enthusiastic fancier may do when applying business prin- 
ciples to the management of a poultry plant. 

Wishing you continued success in your work, I beg to remain. 
Yours truly, 



t^O^^-^ 



Mr. U. R. Fishel, Hope, lad. 

My Dear Sir and Friend: I have had the pleasure of visiting 
"Fishelton," your poultry farm, several times during the last ten 
years, my last visit being about a month ago. It always seems to me 
like going to my home, as Mrs. Fishel and yourself make it so pleas- 
ant for one, and I know I am always welcome. It is a great inspira- 
tion to me and a help in my work to see and study the White Plym- 
outh Rocks that you produce on your farm, as they come so near 
standard perfection. As you know, I have handled your noted 
White Plymouth Rocks in many of our best poultry shows, and 1 
must say the great improvement you have made from season to sea- 
son is marvelous. The Fishel Quality is so well stamped on every 
bird you breed that I can usually recognize them wherever I handle 
them. 

Wishing you continued success, I am 

Yours very respectfully. 



d- S3.& 



ce^sxJL^ 



This has been our trade-mark, so to speak, ever 
since we began breeding White Plymouth Rocks, and I 
believe our winnings in most all the large poultry ex- 
hibitions in all sections and under all judges has proven 
that our claim of "The Best In The World" for our 
White Plymouth Rocks is well founded. 
In fact, no other breeder of White Plymouth 
Rocks has ever anyways near approached 
the record made by our birds. 

The following letters from some of the 
most noted poultry judges, as used in my 
last catalog, are worthy of repetition here, 
and we are pleased to give them as follows: 



Indianapolis, Ind. 
Mr. U. R. Fishel, Hope, Ind. 

Dear Sir and Friend: When I look back to the 
time when you first became interested in White Plym- 
outh Rocks, and compare the best of that breed as 
they were then with the best in the world as bred by 
you today, I feel that it is only fair to you to say that 
you as an individual have done more to encourage 
the breeding of high-class exhibition and utility poul- 
try than any other one man, living or dead. By your 
hard work, painstaking methods and careful attention 
to every detail in the care of your business, and the building up of 
your poultry farm, you have erected a monument to fancy poultry 
that was never equaled in America or Europe. The White Plymouth 
Rock breeders owe more to you than all else combined for bringing 
this worthy variety to its present high standard of perfection, while 
every poultryman, no matter where located or what variety they 
may be interested in, cannot help but appreciate your efforts in 
demonstrating to the world that standard-bred poultry, under proper 
management of any kind, can be bred in any number and be made 
to pay the highest dividends of any legitimate business. 

May "The Best in the World" ever be your trade-mark, and 
while the greatest specialty poultry farm in the world remains under 
your management we may expect to see just such quality in White 
Plymouth Rocks as made your phenomenal winnings at Indianapolis 
and Nashville, Tennessee, in September and October of this year 
possible. Success to you and Mrs. Fishel, who have given us 
'Fishelton," the largest specialty poultry farm in the world. 
Yours respectfully, 




cy^<y^/^^-tii 



Owatonna, Minn. 
Mr. U. R. Fishel, Hope, Ind. 

My Dear Sir: I wish to express to you the pleasure it gave me 
to visit "Fishelton," your White Plymouth Rock poultry farm, a few 
weeks ago, and to thank your good wife and yourself for the hos- 
pitality extended me on that visit. I have handled many Fishel 
White Plymouth Rocks at our western poultry shows, and have 
always admired them for their true Plymouth Rock type and beauti- 
ful white plumage. My visit to your farm has only increased my 
good opinion concerning them. There are no doubt many good 
White Rock breeders in the United Slates, but I am certain that at 
no other place can so many "good birds'* be found as are "at home" 
on your beautiful farm. They were Plymouth Rocks in shape, and 
certainly white in color. All hardy, vigorous birds. I found "Fish- 
elton" the largest specialty poultry farm in the world, to be a practi- 
cal, ideal poulty farm, and the White Plymouth Rock fanciers are to 
be congratulated upon having a fancier so devoted to the advance- 



Atlanta, Ga. 
Mr. U. R. Fishel, Hope, Ind. 

Dear Sir: I am sorry I have never had the pleasure to visit your 

poultry plant, but it fell to my lot to handle the hen and pullet classes 

of White Plymouth Rocks at the great St. Louis World's Fair, where 

your birds won in very strongest classes of White Plymouth Rock 

females ever gotten together in the world, first, third 

and sixth prize hens. I also had the privilege of judg 

ing the White Plymouth Rock class at the Tennessee 

State Fair, Nashville, Tenn., October, 1906, and must 

^ say the great improvement you have made in your 

White Plymouth Rocks in two years is wonderful. 

So near the standard requirements do theU. R. Fishel 

White Plymouth Rocks attain that it seems almost 

like placing the awards on the standard models them 

selves. Your exhibits at the Tennessee state fair were 

very typical Plymouth Rocks; not a Wyandotte type 

in the lot. 

I beg to remain, Yours truly, 



Af^t^^C— — 



Indianapolis, Ind. 
Mr. U. R. Fishel, Hope, Ind. 

My Dear Fishel: I wish to congratulate you on 
the excellent quality of your exhibit of White Plym 
outh Rocks at the recent Indiana state fair, Septem 
ber, 1906. I have had the pleasure several times each 
year for the past seven years of visiting "Fishelton," your noted 
poultry farm, and it is wonderful what great improvement you have 
made in your White Plymouth Rocks in so short a time. 1 must say 
many of your birds conform with the standard description of this 
breed much better than the standard illustration as used in the last 
standard. I had the pleasure of placing the prizes on the White Plym- 
outh Rock class at the great Indianapolis show, February, 1906, 
where you sold one bird for $800, and seven White Rocks for $1,750, 
the highest price ever paid for seven White Plymouth Rocks. At 
this exhibition your birds won every first and second prize and many 
other minor prizes, if I remember right. Besides handling your own 
exhibits at various shows, I have handled Fishel-bred White Plym- 
outh Rocks in many poultry shows throughout the United States, 
and must say their excellent quality can be readily seen wherever 1 
find them. 

Wishing you continued success, I am 
Your friend. 



West Liberty, la- 
Mr. U. R. Fishel, Hope, Ind. 

Dear Sir: If I remember right, the 
White Plymouth Rock class at the 
St. LouisWorld's Fairnumbered some- 
thing over four hundred birds, and 
was by far the largest show of White 
Plymouth Rocks ever held in the 
world. It fell upon me to judge the 
male classes of White Plymouth 
Rocks as well as breeding pens, and I 
found so many high class birds in this 
large class that it took careful study to 
get the ribbons placed right. If I re- 
member right, your exhibit won eleven 
regular and six special prizes, being 
more than double the amount of prizes 
won by any other While Plymouth 
Rock exhibitor. It is needless to say 




Page Forty-One 




LflJTAHMB/K. Af*- 



Page Forty- Two 




it took quality to make this winning. 
In the fall, 1905, one year after the 
world's fair show, I had the pleasure 
of handling your birds at the Illinois 
State Fair, the greatest fair on earth, 
held at Springfield, 111., and must say 
your exhibit at this State Fair was 
superior to your exhibit at the world's 
fair. The great improvement you 
made in the quality of your birds in 
the one year was wonderful. I was 
compelled to place every prize offered 
on your birds. Very truly, 

Toledo, O. 
Mr. U. R. Fishel, Hope, Ind. 

My Dear Sir: It fell to me to judge the White Plymouth Rock 
class at the A. P. A. show at Cincinnati, O., January, 1906, and I can 
truthfully say it was the largest and best class of White Plymouth 
Rocks I ever handled. After the awards were made and the cata- 
logs issued I was surprised to see that U. R. Fishel, of the "Best in 
the World" fame, had won all five prizes on cock bhrds.^as well as 
all the first prizes except one. His first prize hen being "Mary E." 
Also winning the silver cup for whitest fowl in the show, her nearest 
competitor being the first prize White Rock cock bird, which I 
understand was one of her sons. This hen, while being one of the 
whitest birds I have ever handled, is also one of the best shaped birds 
I have ever handled, is also one of the best shaped Rocks I ever saw, 
and after seeing her and the balance of Mr. Fishel's exhibit one could 
easily understand why the claim "The Best in the World." 




great St. Louis World's Fair. A broad statement, but absolutely true. 
Just think of six thousand birds and not a sick one in the lot; six 
thousand White Plymouth Rocks, and just a single one that showed 
signs of brassiness in plumage, and that one doomed to die the fol 
lowing Sunday; six thousand birds and just four cripples and their 
only deformity a crooked toe; a farm where thirty-five cock birds, 
one hundred and twenty-five cockerels, one hundred and fifty hens 
and at least two hundred pullets could be selected that would hon- 
estly score under our hardest cutting judges ninety-five points or 
better. 

I realize fully how broad these statements are, but if any reader 
of the Inland is in doubt about it, do as I have done, go and see it 
yourself and be convinced. No matter what variety you breed, you 
will get pointers at Hope that will help you in your business. Here 
are poultry plants that are run right, where you see things that puts 
the hen fever in your blood; houses cleaned every day and always 
in ship shape; thousands of birds that show a distinct type: White 
Rocks with low combs, correct length of back and body, short, well 
spread tails and color so w r hite they actually glisten in the sunlight. 

It has been something over two years since I visited this farm. 
Before and during that time Mr. U. R. Fishel has made at least a 
forty per cent improvement in the quality of stock bred by him; in 
fact you would have to get a search warrant to find a poor specimen 
of his breeding. In fact, U. R. Fishel, in our candid opinion, has 
"The Best in the World." 

THEO. HEWES. 
Inland Poultry Journal. 



Pringlesdale, Nfld., August 19, 1911. 
Mr. U. R. Fishel, Esq., Hope, Ind. 

Dear Mr. Fishel: The birds reached me on December 20, 1910, 
and I got my first eggs January 10. By the end of the month I had 
four of the ten birds laying, and from February 1 until well on in 
May I used to get from four to seven eggs per day. A pretty good 
average, I think you will admit, considering that we had an exceed- 
ingly severe winter, with the mercury in the vicinity of zero for 
most of the nights of February. I am sure I was wise in my choice 
when I decided to import some of U. R. Fishel's "Best in the World 
White Plymouth Rocks." 

Yours very respectfully, 

MR. PAUL A. WINTER. 



Crawfordsville, Ind. 
Mr. U. R. Fishel, Hope, Ind. 

Dear Sir and Friend: It has been my pleasure to 
visit your poultry farm and handle your noted White 
Plymouth Rocks in some of the leading poultry exhibi- 
tions, and I must say the great improvement you have 
made in the development of the White Plymouth Rocks 
is without an equal in poultry history. I had the pleas- 
ure of looking at your exhibit at the 1906 Indiana State 
Fair, and I must say I never saw as many strictly high 
class White Plymouth Rocks shown by one breeder. 

I beg to remain Your friend, 

1 10 Acres of White Plymouth Rocks 

Not Alone the Best, but the Largest White 
Plymouth Rock Farm in the World 

Seeing is believing, and in no other way can one get a correct 
idea of the magnitude of U. R. Fishel's White Plymouth Rock farm. 
I have visited poultry farms in all parts of the country, have inspect 
ed the big plants in many states, and have studied carefully the 
quality of the birds to be found on them, but at no time or place has 
any corporation, company or individual ever shown me such quality 
or quantity as this veteran White Plymouth Rock breeder did on 
November 20, 1905. Of the 120 acres devoted to poultry, Mr. Fishel 
has just 110 acres of White Plymouth Rocks, not imaginary, but real 
110 acres of ground absolutely covered with White Plymouth Rocks, 
not crowded in dirty quarters and small yards, but housed in first 
class buildings that are kept as clean as many residences, and with 
sufficient yard room to keep the stock in perfect health and allow of 
proper development. 

No one is damaged by truthful statements; in fact everyone is 
benefited, and if any White Plymouth Rock breeder in this country 
or abroad has the right to the trade mark "The Best in the World," 
U. R. Fishel is that man. If there is a breeder living that can dupli- 
cate this farm in quality and quantity, I am willing to go any distance 
to see it and tell our readers about it, but until some one can do this, 
then it is up to every White Plymouth Rock breeder in this country 
to take off his hat to the man who has made this one of the most 
popular breeds in the world today. A man who has built up a busi- 
ness where his sales annually surpass that of any thoroughbred poul- 
try farm in this country or Europe. Not to the White Plymouth 
Rock Club, but to U. R. Fishel, of Hope, Ind., is due the credit of 
this breed's popularity. He has that everlasting push and enterprise 
that is lacking in many breeders, but this alone is not responsible, 
but to the thousands of magnificent specimens bred by him that have 
won prizes in all parts of the world is due credit for bringing this 
breed up to its high standard both as an exhibition and utility fowl. 

Just think of it— six thousand birds on his farm November 20, 
and over four thousand of them on the farms of his neighbors that 
must be received by him before January 1, 1906. More birds of one 
variety owned by one man than was ever shown, all breeds com- 
bined, at any one exhibition in America. More show birds and bet- 
ter ones than were shown by all the White Rock breeders at the 




California. 
Mr. U. R. Fishel, Hope. Ind. 

Dear Sir: Last fall a year ago I bought from you five 
pullets and a cockerel and must say they are what you 
claim, "The Best iti the World." I have five other kinds, 
but they are nothing like yours for laying. There are 
several different strains around here, but there is noth- 
ing that can compare with yours for laying and show 
birds. 

Yours respectfully, 

S. E. GROSS. 



Mississippi. 
Mr. U. R. Fishel, Hope, Ind. 

Dear Sir: My chickens bought of you arrived 
safely today, and I hasten to thank you for your 
promptness in handling my order, but most of all for the 
chickens. I think you can more truthfully handle the motto "The 
Best in the World" than any other breeder of chickens I ever knew, 
and think my pen is as good as can possibly be gotten together for 
the money. I think the White Rocks the greatest chickens bred to 
day, and am very much elated to get such a good pen to start with, 
as these are the first I have ever owned, and I shall immediately 
proceed to get rid of my other stock and start to beat "The Best in 
the World." 

Yours very trulv, 

C. A. STANCILL. 



Considering the great record made by our birds in 
the strongest of competition and the opinion of the 
poultry press and judges, it seems our claim to the trade 
mark "The Best in the World" is well founded. 




Page Forty-Three 




^iiiiiiiiiiiwiiiiiiiiii hi iiiiiiiiiiiiiiiiiiii 



Or A .SPECIALIST 



£g§ 



THIS, the great- 
est of all ages, 
is an age of 
Specialists, 
and the great 
progress made 
in all lines that are specialized is proof 
enough that the specialist is more successful 
in his work than he who does not specialize 
his work or concentrate his entire efforts to 
one line of work. 

If you want the very best of information 
in any way, you consult a specialist, then why 
not, if you want the very best there is in 




poultry, go to the specialty 
breeder and "secure it." We 
all know the breeder of fancy 
poultry who rears different va- 
rieties cannot give the blood 
lines or the individual quali- 
ties that the specialty breeder can give you. 
You generally find the breeder of several 
varieties buying a new flock every few sea- 
sons to keep up the vitality and quality of his 
birds. He also generally buys his exibition 
birds of some specialty breeder, so summing 
it all up, it pays one to always buy of the 
"Specialist." 




Section of Brooder Yard at "Fishelton' 



Page Forty-Four 




5VPER0RIW#\ITE PLWVTA R0CK5 

over all otner Dreeas 




TO ONE who has thoroughly investiga- 
ted all breeds of poultry it would be 
unnecessary to write why the White 
Plymouth Rocks are superior to all other 
breeds, for it takes but a few months for a 
flock of White Plymouth Rocks to convince 
anyone of their superiority. You may ask in 
what way are White Plymouth Rocks su- 
perior to other varieties. I would say in 
every way. As a fowl for an ornament on 
your lawn or farm there is no breed to com- 
pare with them, as their large size, beautiful 
white plumage, rich yellow shanks and bright 
red face and combs, together with their up 
right, stylish, attractive appearance make 
them a fowl admired by everyone. They 
seem to have something in their general 
make-up that no other fowl possesses. Their 
superiority over all other breeds shows up to 
greater advantage when one compares them 
with other breeds in a utility way, that is, as 
egg producers or as a table fowl. We all want 
a breed of fowls that has something besides 



its beauty to commend it, and I have always 
contended that a breed of fowls weak on 
egg production was not profitable. The 
White Plymouth Rocks have been so care- 
fully bred for egg production that in most all 
tests by experimental stations and private 
parties as to what breed produces the most 
eggs, the White Plymouth Rocks have al- 
ways far excelled all other breeds in egg pro- 
duction. As a table fowl, really there is no 
breed to compare with them. Take their 
long bodies, full, round breasts, together with 
their rich yellow shank and skin, and add to 
this the fine grained flesh of the White Rocks 
and you have a table fowl that no breed can 
compare with. Lay down side by side a car- 
cass of White Plymouth Rock with its rich 
yellow legs and full, round breast and long 
body, and also a carcass of any breed with a 
pale, faded out, flesh-colored or white shank 
and skin, a short body, and you will readily 
see how far superior the White Plymouth 
Rock is to any other breed as a table fowl. 




Section of Brooder Yard, Looking East. 



Page Forty-Five 




fflM 



lllllll IIIIIIIIIIIH 



OVR_ PRIOEL5 



ni i i ii Himiii i H i i i i imi i I— tniminamnnnmmfflg^=gSQnnnnn u ii mi m i ni n i hiii i i i i iii i iii u him iumi 



Selected Breeders 

Cocks, $8, $10, $15, $20, $25, $35, $50 

Hens, ----- $5, $8, $10, $12, $15, $20 

Cockerels, - - - $5, $8, $10, $15, $20, $25, $35, $40 

Pullets, $5, $8, $10, $12, $15, $20 

Breeding Pens, five females and one male, $25, $35, $50, $70, $100 

Trios, $15, $20, $25, $35 






"HEN we sell you Selected 
Breeders we give you the 
very best obtainable in White 
Plymouth Rocks. Our Select Breed- 
ers are birds that have been bred in 
line for twenty odd years. They are all reared on free 
farm range, giving them strength and vitality which so 
many small yard-reared birds are deficient in. When 
you buy a breeding bird you want something that will 



give you good results. You also want 

birds that will produce for you strong, 

vigorous chicks. So, summing it all 

up, when you buy Selected Breeders 

of the U. R. Fishel White Plymouth 

Rocks you secure blood lines no other breeder can give 

you. Stenglh and vitality no other breeder can give you. 

More quality for your money than any other White 

Rock breeder will give you for double the price. 





Your Correspondence Receives My Personal and Careful Attention 



Page Forty-Six 



Utility Birds— Fishel's High Geared 
Egg Machines 

Cocks, -------- $3 and $5 

Cockerels, $2 and $3 

Hens and Pullets, each, - $3 

Utility Flocks, five females and one male, $15 and $20 
Ten females and one male, - - $30 

Twelve Females and one male - - - $35 

Twenty-six females and two males, $75 

Fifty-two females and four males, $150 

One hundred and twelve females and eight males, $300 

Utility Flocks 

I am often asked: "What are your utility birds?" 
They are line-bred Fishel White Plymouth Rocks, pro- 
duced from the same breeding as our very best birds. I 
now hear you ask, why then call them utility birds? I 
will explain. When a bird is not of the correct type or 
shape to be readily recognized in a breeder's yard as a 
true Fishel White Plymouth Rock, it is considered by 
us to be a utility bird. Bad combs, off-colored shanks, 
or color, etc. All these defects, when they appear on a 
bird, stamp it as a utility fowl. Some breeders sell them 
as breeders, but when a fowl leaves "Fishelton" as a 
selected breeder, it must be such in quality as well as 
name. So, summing it all up, our utility fowls are as 
well bred as any bird on the farm, and are sure to pro- 
duce for you some high class specimens, for the "blood 
lines" are behind them. If you want eggs all the time, 
if you want the very best table fowl ever produced, buy 
the U. R. Fishel Utility White Plymouth Rocks. 



General Description of Birds as Priced 
on Preceding Page 

COCK BIRDS 

$8.00 — A cock bird of good size, good shape, and 
white; in fact a bird that is good enough to breed you 
some very choice stock. 

$10.00 — A very stylish, upright, attractive bird, 
good size, good comb, good broad, full breast, white; 
a bird good enough for most any breeding yard, and 
will sure breed you some excellent birds. 

$15.00 — For this price I will select you a cock bird 
of good size, good comb, good broad, full breast, white; 
a bird good enough for most any breeding yard and one 
that is good enough for any show room. 

$20.00 — A very fine, stylish, attractive cock bird, 
excellent bird in every way, a bird good enough to 
throw you some very high class chicks; one that will 
sure breed you some winners. 

$25.00 — The best is always the cheapest, and as the 
male is half the flock, it pays to buy a good bird. At 
this price I will send you a cock bird that is simply 
good in every section, a bird you will be proud to own, 
and one that will pay you better than any investment of 
this amount you ever made. 




Page Forty-Seven 




$35.00 — Will buy you a cock bird of the very type 
so much sought for as a breeder or exhibition bird. 
Broad back, good length to back, full, broad breast and 
good low comb, absolutely white, and a bird chuck full 
of vigor. A bird that I consider an ideal male breeding 
bird; also a bird good enough to show, and you can 
feel assured that he will be among the winners. 

$50.00 — For this price I will send you a bird that is 
what we call an exceptionally fine bird in every way. 
A bird good enough to grace any show room, and a 
bird that has been used in my yard as a breeder last 
season and found to be O. K. This priced cock bird is 
of that beautiful type and make-up that has made the U. 
R. Fishel White Plymouth Rocks THE BEST IN THE 
WORLD. No one has ever found fault with a Fishel 
bird of this value. 



COCKERELS 

$5.00 — For this money I will select you a bird of 
good color, good comb, a very stylish, attractive fellow 
and one that will give you good results as a breeder. 

$8.00 — This amount will secure you an excellent 
breeding bird, fine in comb section, elegant shape, a 
very attractive bird in every way. He is a bird that will 
give to his progeny those essential qualities that have 
make the U. R. Fishel White Plymouth Rocks famous 
the world over. 

$10.00 — An extra fine bird will be selected for you 
at this price; a good bird in every section, good comb, 
good back and tail; a bird that is bred in the purple, and 
one that will produce for you some very high-class 
specimens. 

$15.00 — For this money I will select you a cockerel 
bred from my very best matings; a bird of good size, full 
breast, good comb, an ideal specimen in body shape, a 
bird good enough to show, yet it is not what we call 
an exhibition bird. This bird, if properly cared for, 
will mature into a cock bird that will be extra fine. I 
never fail to more than please those who order a cock- 
erel of this value. 

$20.00 — For this money you can secure a very fine 
cockerel in every section; in fact, a bird so good in all 
sections that it is folly to try to describe, and all that I 
can say is that you will be more than pleased with a 
bird of this quality. 

$25.00 — For this price I can select a cockerel good 
enough to show anywhere; fine comb, full, broad 
breast, long, deep body, low tail nicely set on; in fact, 
a cockerel of the very best quality every way. 

$35.00 — In our cockerels of this quality we place 
and ship a bird that in most small shows can win 
out nicely. This bird is of the true Fishel type that 
never fails to win. He is white, with good comb, 
splendid back shape, good tail and rich yellow shanks. 
Good eye. 



Page Forty-Eight 



$40.00— This is the highest priced cockerel we list, 
and will procure for you a very high class specimen in 
every section. I have sold many birds of this value that 
have won at some of the leading shows. Talk about 
quality, you sure get it in this quality cockerel A bird 
of good size, a true Plymouth Rock in every way with 
that absolute white color so hard to obtain, and good, 
rich yellow-colored shanks, good eye, and plenty of 
vigor. Those of you looking for the very best in a 
cockerel to head your yard will never regret buying a 
bird of this kind. 

HENS AND PULLETS 

$5.00 — At this price I select a very choice hen or 
pullet, good from comb to tail, a female that shows her 
superior breeding, and a bird that will produce you 
winners. 

$8.00 — Buys an extra fine female, either hen or pul- 
let, a bird good in every section. Coming as she does 
from my very best matings, she is sure to give you re- 
sults in your breeding yard. 

$10.00 — For this price I ship you a very choice hen 
or pullet, a bird of excellent shape, white as snow, 
good, low, well-serrated comb, good back and tail, and 
a bird of good size. When you own a bird of this 
quality you need not point her out to your friends, as 
her excellent qualities stand out above anything you 
have in your flock. From females of this quality you 
can expect and obtain some of the very best exhibition 
birds. 

$15.00 — At this price we select a female of excellent 
breeding and quality. In fact, this bird is good enough 
to grace any show room and in most cases I believe 
would be in the winnings. She is one of those neat, 
smooth specimens that you can always bank on scoring 
high, and also on breeding your very best cockerels the 
coming season. Take about five females of this quality 
and a $35 male bird and you have a breeding pen that 
will sure bring you excellent results. In fact, you could 
bank on exhibition birds from such a mating. 

$20.00 — In ordering females of this quality you real- 
ize that you get of the very best birds that I have bred, 
or will use in my breeding yards the coming season, if 
not sold. This priced female is good enough to show 
anywhere, and if competition is not too strong, she sure 
will carry off the blue ribbon every time. Broad back, 
full, broad, round breast, low, well spread tail, and size 
to suit anyone. Color almost perfect. What more 
could one wish in a female White Rock than the above? 



.00 male bird and 



TRIOS 

A $15.00 Trio consists of one 
two $5.00 females. 

A $20.00 Trio is made up of one $10.00 male bird 
two very choice females of good size, shape, etc. ; birds 
selected to give the desired results in their offspring. 

A $25.00 Trio is made up by using one $15.00 male 
bird and two females of near the $8.00 type. Splendid 
mating, I assure you. 

A $35.00 Trio is made up of a $20.00 cockerel or 
cock, whichever is wanted, and two very choice fe- 
males of the $10.00 quality. This mating is one of the 
very best matings offered in my catalog. 




Page Forty-Nine 



BREEDING PENS 




A $25.00 Breeding Pen is made up of five choice 
females of excellent quality and selected with care and 
are mated to a choice male bird of the $10.00 quality. 
This pen will give you excellent results and more than 
please you in every way. 

A $35.00 Breeding Pen is a mating that one can be 
proud of. A $15.00 male bird is at the head of this pen 
and I have mated to him five very choice females of the 
$5.00 quality. This is one of the best values offered in 
pen matings. 

A $50.00 Breeding Pen consists of a choice $20.00 
male bird and five elegant $8.00 quality females. Talk 
about plenty of quality for your money, you sure get it 
in this mating. You can bank on getting a large per- 
centage of very high class birds from this mating. 

A $70.00 Breeding Pen is made up of a male of the 
$35.00 quality, a bird with an extra good comb, white 
throughout, broad back, and good tail, in fact a male 
bird good enough to show. Mated with him are five 
select females of the $8.00 quality, and they are selected 
with care and for the purpose of producing high class 
birds. 

A $100.00 Breeding Pen is made up of a male bird 
of the $50.00 quality, a bird good enough to show any- 
where, and one that I know will more than please the 
most exacting. To him is mated six very high class fe- 
males of the $10.00 quality, this giving you a pen good 
enough to start a flock of White Plymouth Rocks as 
good as the best. 

EXHIBITION BIRDS 

There is no fowl so beautiful as a White Plymouth 
Rock, when placed in the exhibition coop in the pink 
of condition. The matter of buying show birds is one 
that I am always anxious to take up with my customers, 
and am very anxious to understand thoroughly just how 
strong competition you will have, for if I furnish exhi- 
bition birds I want them to win. There being so much 
variance in the quality wanted and in price parties wish 
to pay for exhibition birds, I beg you to write me ex- 
plaining fully just how good a bird it will take to win, 
how strong the class was last season, and give me an 
idea of how much money you feel disposed to pay out 
for the birds you desire. With this information I will 
be in position to tell you just what I can do. No need 
buying a hundred-dollar bird when a fifty-dollar one 
will win out for you. Let us understand one another 
and I am sure I can place you in position to win the 
prizes you are after. I know I am in position to give 
you better value for your money than anyone else, for I 
have thousands to select from, while others have but a 
few hundred. If desired, I will condition exhibition 
birds for my customers, having them ready for the show 
room as soon as they reach you. 1 condition, gratis, 
all birds sold for $50 or more, and for birds sold 
for less than this, my charge for conditioning is $10 each 
specimen. If you order exhibition birds and on their 
arrival they do not please you, return them at once and 
your money will be cheerfully refunded, less express 
charges and cost of conditioning. 



Page Fifty 




£555 



EGGS FOR. HATCHING 



LTHOUGH I feel 
every time I ship 
out eggs for hatch- 
ing that I am losing mon- 
ey, for it would be much 
more profitable to keep the 
eggs and hatch them; still 
there are a great many who 
can only start in the poultry 
business in a small way, and 
the buying of eggs for hatch- 
ing is the cheapest way, and 
I will say in some cases the most profitable 
way, as I have known parties to rear several 
hundred dollars' worth of birds from a small 
investment in eggs. 

We pack all eggs carefully and furnish 
you eggs from the same yards as we rear all 
our chicks from. We have no special mat- 
ings and charge but one price for eggs from 
all our mated yards, viz.: $10 per fifteen. We 
guarantee nine strong chicks out of the fifteen 



eggs or duplicate the 
order at half price. To 
secure duplication of 
order the same must be 
ordered during the sea- 
son the eggs were purchased. 

Sale Stock Eggs 




Having on hands from 
one to two thousand hens at 
all times on the home farm 
and adjoining farms, we are 
in position to furnish eggs for hatching in 
large quantities at $10 per hundred, or three 
hundred for $25. No guarantee as to rate of 
fertility on this class of eggs, but the hens 
having free range and being mated to se- 
lected male birds, the rate of fertility has 
always been high. The Fishel Sale Stock 
eggs have proven splendid investments, for 
many choice specimens have been hatched 
from these eggs time and time again. 




H 






One Day's Egg Shipment. No Expense is Spared in Having Our Eggs Reach Customers in Good Condition. 



Page Fifty -One 




Page Fifty-two 





A ( 



GREAT many persons 
much prefer to buy 
newly hatched or baby 
chicks, rather than eggs for 
hatching. To accommodate 
our customers we have de- 
cided to furnish baby chicks 
in any number desired. Order should be sent 
three weeks in advance of delivery if possible 
for you to do so. Chicks are sent by express, 
properly boxed in light paper boxes. We 
give gratis ten per cent, of number ordered 
to make up for death loss, if any, in shipping. 

Price of Baby Chicks 

Chicks from 3'ard matings, $1.50 each. 
Chicks from sale stock eggs, $8 per 
twenty-five; $15 per fifty; $25 per hundred. 



On the chicks' arrival place in your 
brooder and feed a tablespoonf ul of prepared 
chick food to every twenty-five chicks every 
three hours. Keep charcoal and coarse sand 
before them at all times, also water; soft or 
rain water if possible. 

As the chicks grow older increase the 
amount of feed and feed them along the plan 
described as follows: 

Care of Chicks 

It is very hard to lay down set rules as to 
the care of chicks, as different locations, cli- 
mates, seasons, feed, etc., have a great deal to 
do with the success of rearing artificially 
hatched chicks. 

When the incubator is through hatching 




Page Fifty-Three 




we remove the egg trays and leave the chicks 
in the incubators at least twenty-four hours. 
We always open the incubator door a little to 
give the chicks fresh air. 

After the chicks have been in the incu- 
bator twenty-four hours we remove them to 
the brooder which we have prepared by 
covering the floor with a thin layer of sand 
and some fine cut straw under the hover. 
We have placed in the brooder a small pan 
of fine granulated char- 
coal, also one of chick 
grit. We also keep be- 
fore the chicks at all 
times drinking water, soft 
or rain water being the 
best. 

We feed the chicks 
nothing for the first day 
they are in the brooder, 
after that feed every hour, 
but very sparingly. Any 
good prepared chick feed is the proper food 
for them. Scatter thin in the sand and litter, 
making the little fellows learn to work for a 
living. Do not overfeed, for this sure means 
death to your little flock. 

After a few days, or when your chicks 
are nicely started, you can feed them table 
scraps or stale bread soaked in milk, in fact, 
almost anything from the kitchen will be 
good for them, but remember, grit, charcoal 
and water must be before them at all times. 

After the chicks are a week old we keep 
before them at all times pure wheat bran. 
They relish this greatly and it is a cheap, 
bulky feed and one that gives the chicks 
quick growth. 

We keep a dry mash before our young 
chicks at all times, and after they are feath- 
ered out. We also hopper feed them with 
a grain mixture. 



A chick, to thrive and grow out well, 
wants food where he can get it at any time 
desired. 

We leave our chicks in the brooder house 
until four or five weeks old, then place them 
in outdoor brooders until nearly feathered 
out. From the outdoor brooders we place 
them in brood coops, where they are kept 
until they learn to get in out of the rain and 
there is no danger of them drowning. 

We then remove them out on the farm 
in colony houses, giving them absolutely 
free range. 

I believe chicks, to thrive and grow up 
strong, should be moved as often as possible, 
and this has been done at "Fishelton" for 
years and I believe it is one of the things that 
has made the U. R. Fishel White Plymouth 
Rocks noted for their strong, husky con- 
dition. 





Page Fifty-Four 




illllllilllllllllllllllllll iii mMimiHHMffli^ 

POVLTRy" DL5EA5E5 

and ikeir Treaimeni 



g^i 



HARDLY deem it 

necessary to describe 

here each and every 

disease poultry is subject 

to, but will take up a few 

of the most dangerous as well 

as common ailments that we 

should watch for and take 

care of promptly if we wish 

to save our fowls. If you 

keep your poultry yards and 

houses clean you will seldom 

have any sick fowls. Clean quarters, pure 

fresh water, and wholesome, sweet food is 

sure to save you many losses. 

Out of Condition — Many times sickness 
among your fowls can be prevented if a bird 
is taken in time and treated. Whenever you 
notice a fowl moping around, walking with 
a jerky stride and looking pale around the 
head, take the bird up at once and see that 




mites are not eating it up, 
then give it one liver pill 
(the same kind made for 
people), these can be pur- 
chased at any drug store. 
The one pill if given a bird in 
time will bring them around 
O.K. 

Cholera — A disease that 
years ago killed more poultry 
than anything else. This was 
caused by filthy poultry 
houses, as people cleaned their poultry houses 
but once a year those days (and it is a fact 
that many rearing poultry do the same now). 
Filthy quarters and impure drinking water is 
the cause of a cholera epidemic. Prevent the 
disease and you will have no cause to treat 
it. Should the disease get started in your 
flock, give each specimen ailing one liver 
pill; then feed any good poultry tonic which 




Shipping House at "Fishclton' 



Page Fifty-Five 




Looking West, Showing Breeding Yards 



you can obtain from most any dealer in 
your home town. 

Roup — Probably at the present time 
more fowls are lost annually with roup than 
any other disease. This disease generally starts 
with running at the nose. If taken at this 
stage it can be cured. As to preventing roup, 
I would say this is hard to do, for seemingly 
it appears in your flock when you have been 
caring for them the same as always without 
any roup being noticed. Sudden changes of 
weather, or possibly your neighbor's flock 
has it, and it is in the atmosphere; at any rate, 
it appears in your flock, and the sooner you 
get busy treating it the better. The placing 
of Roup Cure in the drinking water at once 
is a good plan; in fact, this is the quickest and 
best way to reach the disease, as the birds 
when drinking stick their beaks into the water 
causing the remedy to come in contact with 
the nostrils. If you fail to check the trouble, 
I would suggest the treating of each speci- 



men. This can be done by using a small 
machine oiler, injecting a solution of one part 
each camphor, kerosene oil, olive oil and 
naptholeum, rather strong solution, but it 
generally does the work. 

Limber Neck— This, without a doubt, is 
the most fatal of all poultry diseases. I have 
known farmers to lose almost their entire 
flock in one day and night. The birds seem 
to lose control of their heads and necks; in 
fact, the entire body becomes limber, and if 
not treated at once the fowl dies. I have 
seen dozens of fowls sitting on their roosting 
places with their heads hanging down. The 
cause of this disease is the eating of decayed 
vegetable or animal matter. It is necessary 
that nothing dead be left where the fowls 
can get it. Cleanliness again proves to be 
the best preventive of this as well as all dis- 
eases. The treatment for this is Fishel's 
Remedy, given direct to the fowl if unable to 
drink; if able to drink, place the remedy in 




Full Working Force at "Fishelton." Fifteen People, Eight Head of Horses 



Page Fifty-Six 




How the Breeding- Birds are Yarded at "Fishelton" 



the drinking water. You can check the dis- 
ease and keep it from spreading by penning 
up your entire flock and allowing no other 
drinking water except that containing the 
remedy. Also look for and remove the 
cause. A dead rat or snake is about the 
worst thing to cause limber neck. 

Gapes — There is no disease in poultry 
that causes so heavy a loss as does gapes in 
little chicks. If you are troubled with this I 
would suggest that you change quarters, that 
is, try rearing your chicks next season on a 
different plat of ground. If this is impossible, 
cover the poultry yards with a good coating 
of lime and plow or spade under in the fall 
of the year. Never let your little chicks out 
in the dew or wet grass; keep them confined 
in the coops until the grass and ground is 
dry. I have found a remedy that will pre- 
vent and cure gapes. Price of this "Fishel's 
Poultry Remedy" is 50c and $1.00 per bottle 
postpaid. 



Scaly Legs— Is a common disease among 
poultry. Nothing serious about it, but it 
looks bad, and fowls do not thrive that have 
it. Take a mixture of lard, sulphur and kero- 
sene and thoroughly anoint the shanks and 
feet of the fowl; about three applications will 
effect a cure. If your fowls are bothered 
with scaly legs I would suggest the destruc- 
tion of the old roosts, or thoroughly saturat- 
ing them with kerosene oil twice a week for 
several months. Scaly legs is caused by a 
minute insect working under the scale of the 
shank. 

Chicken Pox, or Sore Head, as it is known 
throughout the Southern States, is one of the 
meanest troubles we have. It is seldom fatal, 
but it invariably goes through the entire flock 
if not checked promptly. The first symptoms 
are small white sores or pimples on face, 
comb and wattles. If you will isolate the 
bird at once it may prevent the disease 
spreading. Chicken pox is caused by over- 




Farm Reared, Strong, Vigorous Males, Insures Fertile Eggs and Strong Chicks 



Page Fifty-Seven 




The Fishel White Plymouth Rock Pullets Always Please their Owners 



crowding your houses, damp quarters, and 
sometimes by the birds fighting. Anoint the 
sores with the following mixture: Vaseline, 
naptholeum, peroxide and a few drops of 
carbolic acid. As in all other diseases poul- 
try is subject to, prevention is better than a 
cure, so keep the quarters clean and do not 
overcrowd your birds, and you will not be 
bothered with chicken pox. 

Canker — This is one of the worst ail- 
ments a fowl is subject to. If the trouble is 
in the mouth you will notice yellow patches 
on tongue or side of the mouth, sometimes 
extending down and into the windpipe. 
Never let a child get near a fowl with a se- 
vere case of canker, for it is so similar to 
diphtheria that I consider it practically the 
same. Take a thin stick and scrape off the 
yellow patches, then anoint the parts with 
Roupino. One or two applications will ef- 



fect a cure. If the bird is not a valuable one, 
better cut its head off and bury or burn it. 
Canker of the vent can be treated the same 
way. 

Distemper or Colds — The symptoms of 
this is a discharge at the nostrils, the bird 
seemingly not growing at all, and becomes 
very thin in flesh. Keep Roupino in the 
drinking water at all times, and twice a 
week go through your flock, anointing the 
nostrils of birds that have the trouble, with 
roup salve. If you will take the distemper 
in hand in time, they will escape the roup, 
but if not checked, your flock will be ruined. 

Rattling in Throat— Although not a fatal 
disease, it is annoying, and should be 
promptly looked after. Dip your finger in 
the Fishel Roup Remedy and swab out the 
throat of the fowl with same. One or two 
applications generally effect a cure. 




U. R., Jr. 



Page Fifty-Eight 




DO AND D07\'TIS 




Don't be misled and buy your foundation stock from 
some one who cannot give you blood lines to pro- 
duce for you. 

Don't expect your fowls to give you good results with- 
out good care. 
Don't overfeed. To overfeed is as injurious as not 

enough — that is with matured fowls. 
Don't forget to feed your morning feed so the fowls 

will be compelled to work for it. 
Don't forget the fact that Fishel's White Plymouth 

Rocks, with proper care, will produce more eggs 

than any other fowl. 
Don't forget the fact that a specialty breeder can give 

you better value for your money. 
Don't permit your June 

hatched chicks to run 

in the hot sun until they 

are feathered out. 
Don't expect a ten dollar 

bird for two when you 

buy your fowls. 
Don't let your chicks die 

with the gapes when a 

dollar invested in Fish- 
el's Gape Remedy will 

save a thousand of them. 

Don't separate your male 
birds entirely from hens 
— keep one or two hens 
with them. 

Don't expect every chick 
hatched from a setting 
of eggs to be a hundred 
dollar bird. 

Don't expect an idle hen to 

produce many eggs. 
Don't expect an over-fat 

hen to produce fertile 

eggs. 
Don't permit your little 

chicks to run in the 

dew or wet grass. 
Don't forget when in trou- 
ble with your fowls that 

I am always anxious to assist you if possible for 

me to do so. 

Don't forget the fact that the most beautiful and profit- 
able fowl for the fancier, market poultryman, su- 
burbanite or farmer is the White Plymouth Rock. 

Don't forget the fact that we do not allow visitors on 
Sunday. We go to church that day. 




Out in the Cornfield They Grow Large and Strong 



Do your best to make your poultry profitable. 

Do try White Plymouth Rocks before you select a 
breed of fowls — they will please you. 

Do keep before your fowls at all times plenty of char- 
coal, grit and oyster shell. 

Do you know that one has few losses among his fowls 
if he will but keep their quarters clean? 

Do you realize the fact that a White Plymouth Rock 
hen will pay a greater dividend than anything you 
can invest in? 

Do see to it that your fowls have plenty of cool, fresh 
water at all times. 

Do your best to procure more eggs during the winter 

months than do your 
neighbors. You can do 
it with White Plymouth 
Rocks. 
Do you know that blood 
lines count in egg pro- 
duction as well as any- 
thing else? 
Do you think you can se- 
cure as pure stock from 
the fellow that has sev- 
en or eight varieties on 
a small plant as from the 
man who rears but one 
variety on a large farm? 

Do you know it has taken 
twenty years to bring 
the Fishel White Plym- 
outh Rocks to their 
high state of perfection? 

Do visit "Fishelton" some 
time. The half has not 
been told of this Poultry 
Farm. 

Do give your children en- 
couragement in their de- 
sire to raise poultry. 

Do you know there is no 
fowl as fine a table fowl 
as the White Plymouth 
Rocks? 

Do visit your local poultry show every year. It is inter- 
esting and instructive. 
Do your best to encourage the rearing of more and 

better poultry. 
Do you realize the fact that the poultry income in the 

United States exceeds that of any other live stock? 
Do you know that most of the summer homes have 
Fishel's White Plymouth Rocks? 



The J. C. Fishel & Son White Wyandottes 



NATURALLY when a poultry fancier hears the 
name of Fishel, he first thinks of White Plym- 
outh Rocks, then of Hope, Indiana. The J. C. 
Fishel & Son White Wyandottes, now so popular the 
world over, are bred and were originated by my senior 
brother, Mr. J. C. Fishel and his son, Mr. Charles I. 
Fishel, and I am pleased to say they have to-day the 
whitest and best-shaped flock of White Wyandottes in 



the world. In fact, he has named them the "World's 
Best" which they truly are. My brother and I bred 
fancy poultry under the firm name of Fishel Brothers, 
something like twenty-five years ago, therefore you 
bank on it, those of you who are interested in White 
Wyandottes, that whatever J. C. Fishel & Son tell you 
is a fact. Send for their catalog if interested, and they 
will be pleased to mail you a copy. 



Page Fifty-Nine 




Page Sixty- 




Wh 




r 



Mrs. U. R. Fishel 



"T IS claimed, but 
I hardly believe it 
is true, that most 
wives of poultry fan- 
ciers take no interest 
in poultry work. I am 
sure if the ladies 
would spend more 
time caring for a flock 
of poultry there 
would be less doctor 
bills to pay and larger bank accounts 
to enjoy. There is no reason why the 
wives and daughters of the city and 
country homes should not have a 
flock of fowls that would not only 
give them health and pleasure, but 
prove a source of profit also, and 
there is no fowl that will suit all as 
well as White Runner Ducks. 

The White Runner Duck is pure 
white in color and the type of the 



Indian Runner Duck. They far excel 
as egg producers anything in the fowl 
line. They produce a pure white egg 
of good size, eight duck eggs equal to 
twelve hen eggs. As a table fowl 
there is no duck that has finer grained 
flesh or finer flavored flesh than the 
White Runner. 

It is not necessary that the White 
Runner Duck has a swimming pool; 
all they need is plenty drinking water 
and plenty sand. It costs much less 
to feed White Runners than chickens, 
not that the bulk of food consumed is 
less, but the food for the ducks is of a 
cheaper grade and more bulky, and 
water constitutes about sixty per cent, 
of a duck's food. 

Ducks are easily reared. Once 
hatched, you can almost bank on a 
matured duck. Realizing the fact 
that a great many people were in 



I 



I 




A A STA*f*C*t^ 



Page Sixty-One 




better position to raise ducks than any other 
fowls, Mrs. Fishel decided to give to this class 
of poultry fanciers the very best there was in 
water fowl, so has taken up the White Run- 
ners. We have at this time a flock of 
about two thousand White Runners, without 
a doubt the largest, and I believe the best 
flock in the world. 

The White Runners are much easier bred 
than the parti-colored variety, as the Whites 
breed absolutely true to color. Of over two 
thousand we hatched and 
reared this season there was 
not an off-colored speci- 
men, so we know our strain 
is breeding absolutely true 
to color. As to type, I be- 
lieve for a new breed the 
White Runners have an es- 
tablished type that far ex- 
cels some of the old Indian 
Runners. The pure white (not cream) plum- 
age, the rich yellow orange beak and shank, 
and the upright, racy carriage, with that 
quick, alert appearance, make the White 
Runners the most beautiful of all ducks. I 
really believe White Runners will produce 
more eggs than the parti-colored birds, for 
egg production has been the one great aim in 
perfecting this new breed. The eggs of this 
fowl bring about fifty per cent, more on the 
market than hen eggs, and I really believe a 




White Runner duck will lay about one-third 
more eggs in the period of a year than a hen. 
You need never worry about lice or mites 
on ducks, nor do they ever contract colds or 
roup. In fact, it is seldom you lose a Run- 
ner Duck unless it is injured by accident. 

Prizes Won on White Runner Ducks 

Indiana State Fair, 1910 — First and second pair old; 
first and second pair young; first breeding pen. 

Great Hagerstown, Maryland, Fair, 1910 — First 
and second drake old; first and 
second drake young; first and sec- 
ond duck old; first and second 
duck young; first breeding pen. 

Indianapolis, Ind., Febru- 
ary, 1911 — First and second drake 
old; first and second drake young; 
first and second breeding pen. 

This was a very strong show 
of White Runners. 

Central Palace, New York, 
1910 — First and second drake old; first and second drake 
young; first and second duck old; first and second duck 
young; first breeding pen. 



Our Prices 



Choice Drakes, old or young 



$5, $8, $10, $15 



Ducks, selected breeders, young or old, 

$8, $10, $15, $20 

Exhibition birds matter of correspondence. 

Eggs, $8 per 12; $15 per 30; $40 per 100. 




Page Sixty-Two 



Care of Ducks 



MATURED White Runner Ducks re- 
quire very little attention — the most 
important thing is plenty of fresh 
drinking water at all times. Runner Ducks 
require little room; a flock of twenty -five or 
thirty can be successfully kept on a lot twenty 
by fifty feet. See that they have shade at all 
times. In winter months they should have 
good shelter if you desire them to produce 
eggs for you. In mating, we give five ducks 
to one drake; with 
this number you can 
rest assured of every 
egg being fertile. 
We feed in the 
morning a mash 
food, composed of 
wheat bran three 
parts, shorts two 
parts, corn meal one 
part, alfalfa meal 
one part, beef scrap 
one part, and one- 
half part fine sand. 
Mix wet and feed in 
troughs. A good 
feed trough for 
ducks, both old and 
young, is made by 
taking a plank 
twelve inches wide 
and one-half inch 
thick, nail an inch 
strip all around the 
plank, also nail strip 
across bottom to 
prevent warping. 
This makes a cheap, 
sanitary feed trough 
for either grain or 
mash food. Of an evening we feed 
cracked or whole corn, which ever is con- 
venient. Sometimes a change to a little 
wheat, soaked, is relished by the birds. Keep 
before the ducks at all times plenty of sand 
and oyster shell. 

There is nothing that pays the dividends 
like money invested in White Runner Ducks. 




Young Ducks 

Are tender, so to speak, when first hatched, 
and should not be allowed to chill. We feed 
our little ducks nothing the first day, and see 
to it they do not get chilled. After the first 
day they feed every three hours and fresh 
water is given them every three hours, re- 
moving the water after they have drunk 
freely; follow this method for four or five 

days; then leave 
water with them all 
the time, but do not 
permit the floor of 
the coop or pen to 
become foul or too 
wet. Keep the floor 
of the coop or 
brooder covered 
with fine sand at all 
times. The first food 
for young ducks can 
be either a mixture 
of three parts wheat 
bran, two parts 
shorts, one part corn 
meal, with a very 
little sand in it; also, 
bread soaked in 
sweet milk is a 
splendid food to start 
the young ducks on. 
After the first week 
you can feed but 
three times a day 
and add to the feed 
one-half part meat 
scrap, increasing the 
meat scrap as the 
ducks grow, to one 
part meat scrap. Never permit any sour 
feed to remain in the coops of the young 
ducks. No trouble to rear ducks, for they 
are not subject to diseases. In hot weather 
provide plenty shade for the growing ducks 
as well as the old ones. Fresh air, plenty of 
water, sand and shade, are essential things 
for the successful rearing of ducks. 



Page Sixty-Three 



NOV * 1911 



May We Have Your Order? 



JF YOU are contemplating buying any poultry we would like very much 
to place with you a few of the noted U. R. Fishel White Plymouth 
Rocks. We believe, in fact know, we are in better position to take care 
of your order than any other breeder of these splendid folds. Remember, 
we have thousands to select from. Remember, our birds are all farm 
reared, strong, vigorous, husky birds. Remember, we can give you blood 
lines no other White Plymouth Rock breeder can give you. Remember, 
U. R. Fishel more than pleases his customers. Remember, every order has 
my personal attention, every bird is selected and every pen properly mated 
by the writer; in fact, every effort possible is put forth to please you. 

When sending me your order please send cash with order, either by 
Post Office Money Order, Bank Draft or Express Money Order. Owing to 
the large amount of business that comes from all parts of the world it is 
impossible to carry on the business any other way than cash with order. 

Nothing shipped C. O. D. or on open account. If you will consult 
Dim's or Bradstreet's Commercial Report, or wire the Citizens National 
Bank, Hope, Indiana (of zohich bank I am a director), you will be con- 
vinced that I am worthy of your confidence and responsible for any amount 
you might wish to place with me. 

If the birds ordered are not entirely as represented; in fact, better than 
represented, and do not please you on their arrival, return them immedi- 
ately and your money less express charges will be cheerfully refunded. I 
put my time and expense in shipping stock, or a loss of birds, should there 
be any, against your loss of express charges. We very seldom fail to more 
than please our customers. Once in a great while we find a person we can 
not please. We find those persons in all vocations of life. Do not expect 
a ten-dollar-bird for three dollars, and I guarantee not to ship you a three- 
dollar-bird for ten dollars. No bird sold for less than five dollars can be 
returned. 

Birds sold for less than five dollars are utility birds only, and we do 
not permit the returning of utility stock. 



<#' 



Text by 

U. R. Fishel, 

Hope, Indiana. 







Art and Engraving by 

Louis A. Stahmer, 

Chicago, 111, 



Printed by 

The Cheltenham-Aetna Press, 

Indianapolis, Ind. 



Page Sixty-Four 



NC 



